Business & Finance

Hotel Equities Chosen to Manage Home2 Suites in Carbondale, Illinois;

Firm Continues Strong Growth in the Mid-West

Atlanta, GA. May 2, 2017 – Atlanta-based Hotel Equities (HE) has been selected to manage the 107-room Home2 Suites by Hilton hotel in Carbondale, Illinois.

Starting immediately, Hotel Equities will partner in a supportive role to help manage the final construction and development phase of the property. The firm will begin hotel operations during the pre-opening stage with scheduled opening expected to be in August 2017. Hotel Equities continues its growth strategy in the mid-west with its first hotel in the state of Illinois. The HE portfolio now numbers over 100 hotels coast to coast.

“We are extremely excited to partner with our new owners on their Home2 Suites by Hilton,” said Joe Reardon, SVP of Business Development and Marketing for HE. “We feel this is a strong partnership, not only with great owners, but also with another Home2Suites, a great Hilton brand. The hotel offers a unique and ‘hip’ extended-stay experience for savvy, value-oriented business and leisure travelers. With strong demand generators, plus our operational expertise in select service and extended stay space, we are encouraged about delivering an excellent return for our investors.”

The Home2 Suites site is in southern Illinois in close proximity to a regional hospital, Southern Illinois University and good corporate and leisure demand generators.

“We are excited to bring a new hotel with a new brand to our home town,” said owner Pradeep Reedy. “We chose Hotel Equities as our partner because they bring expertise in both development, management and brand experience, but more importantly, their culture and values match our organization’s mission. Our city is ready to grow and it deserves the best we can deliver. We feel we have the right brand in the best location that can serve all disciplines well.”

Home2 Suites provides spacious and stylish suites, while the community space offers guests a friendly and casual environment in which to work or play. The hotel offers easy access to technology, as well as the trademark Home2 Suites amenities standard in all properties. These include the Oasis lobby area, the Home2 MKT for grab-and-go items, the Spin2 Cycle (a combined laundry and fitness area), and the free continental breakfast at the Inspired Table offering a variety of morning favorites like a hot breakfast sandwich. The hotel also features an outdoor saline pool and patio with gas grills and a fire pit for guests' use.

Home2 Suites is Hilton Worldwide’s award-winning mid-tier, all suites hotel brand designed for modern business travelers and extended stay guests.

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO.

For more information, visit www.hotelequities.com.

Contacts:
Margaret M. Jones
Director of Public Relations
Hotel Equities
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
Hotel Equities
678.578.4444, x 22

Joe Reardon
SVP of Business Development & Marketing
Hotel Equities
678.578.4444, x 23

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.