Appointments & Promotions

Wischermann Partners Names Jan Smith Director of Sales and Marketing of The Westin Jackson Opening Late Summer 2017

JACKSON, MS. May 1, 2017 – Wischermann Partners is thrilled to announce the appointment of Jan Smith as Director of Sales and Marketing of The Westin Jackson, set to open in late summer of 2017. With more than 30 years of experience in the hospitality industry, Smith will oversee all aspects of sales and marketing of the newly constructed hotel, reinforcing The Westin Jackson’s mission to boost travel and tourism in downtown Jackson and transform every guest’s stay into a revitalizing experience.

“There isn’t a better person than Jan Smith to lead the sales and marketing efforts in Jackson,” said Paul Wischermann, President & CEO of Wischermann Partners. “With her experience in the Jackson market in hospitality sales, Smith is a true asset to the new Jackson team and the hotel’s anticipated success.”

A resident of Jackson, Mississippi, Smith most recently served as Director of Human Resources of Fusion Hospitality and as Area Director of Sales for the Peachtree Hotel Group, helping achieve peak sales performance and revenue goals for six hotels under the Courtyard by Marriott, Hampton Inn, Fairfield Inn and Comfort Suites brands.

“In my work, my strengths lie in my creativity and drive to expand a brand and company’s reach,” explains Smith. “The Westin Jackson will be the premier property in Jackson, Mississippi. Because of this, we are in an excellent position to attract our hotel guests and local patrons with the unique experience of The Westin Jackson, which includes the best amenities and services available.”

Previously, Smith was Director of Sales, Marketing and Catering at the Hilton Garden Inn King Edward Hotel, and Director of Sales at the Embassy Suites Ridgeland, where her efforts consistently exceeded revenue goals. She is an operations and management aficionado, with experience as a general manager, regional director and operations manager for a number of properties, including the Radisson Riverwalk Convention Hotel in Jacksonville, Florida and the Regency Hotel and Conference Center (Clarion Hotel). Smith is currently an active member of the National Association of Professional Women and Mississippi Society of Executives.

About The Westin Jackson

The Westin Jackson, set to open in late summer 2017, offers 12,000 square feet of highly functional meeting space and 203 luxuriously appointed guest rooms and suites. Featuring a unique wine bar & bistro restaurant concept and state-of-the-art spa, The Westin Jackson will celebrate the history and culture of Jackson, MS, also known as the birthplace of America’s music. Marking the brand’s debut in the state, The Westin Jackson will be ideally located in the heart of downtown Jackson and within walking distance to the Mississippi Museum of Art, the Federal Courthouse, the Planetarium and the historic music and arts theatre, Thalia Mara Hall. Also within one block from the hotel, the Jackson Convention Complex features over 300,000 square feet of flexible meeting and exhibit space for convention attendees.

About Wischermann Partners

Wischermann Partners, Inc. is a national hospitality firm, focused on the operations of upper upscale and luxury hotels. Recognized by clients, peers and industry experts, Wischermann Partners brings a unique mix of knowledge, experience and insight to hospitality management, development and acquisitions. Currently, Wischermann Partners operates a hotel portfolio of more than 3,400 rooms. For more information about Wischermann Partners, please visit www.wischermannpartners.com.

Contact:
Noreen Heron/Sarah Ficek
Noreen@heronagency.com or Sarah@heronagency.com
773.969.5200

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.