{HBR_LEAD_468x60.media}

Business & Finance

We All Have Baggage, but We Shouldn't Have to Pay for it.

Best Western® Hotels & Resorts Introduces BW Baggage Bucks for Today's Travelers

PHOENIX, AZ. April 27, 2017 - Best Western Hotels & Resorts announced today the exciting launch of BW Baggage Bucks – a new perk alleviating from travelers the stress of checked baggage fees – making travel a little less costly and a lot more rewarding this spring season.

With BW Baggage Bucks, Best Western Rewards® (BWR®) members are given the opportunity to put some money back in their pockets and take back their ability to travel with baggage, without having to pay for it. Valid from May 1-15, any member staying at a Best Western branded hotel and traveling on a commercial flight during the promotional period will receive a $25 Travel Card® per checked luggage piece. Travelers must simply send proof of payment to baggagebucks@bestwestern.com. Up to two $25 Travel Cards can be earned during the promotion.

“BW Baggage Bucks is an industry-first perk in the loyalty space, and Best Western is thrilled to be providing benefits such as these to our customers,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “Keeping with our commitment to providing guests with an industry-leading rewards program, we are always looking for ways to provide tremendous value and instant gratification. BW Baggage Bucks is doing exactly that.”

Coming on the heels of a recent refresh of Best Western’s BWR program, the BW Baggage Bucks program underscores the instant rewards that can be earned by the company’s most loyal customers.The new tagline for the company’s loyalty program – Go.Get.Rewarded –demonstrates commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.

Best Western also recently introduced a new digital membership card allowing BWR members to conveniently access their membership number, point balance, current tier level and exclusive deals and offers – including BW Baggage Bucks.

“We encourage our guests to Go.Get.Rewarded now and enjoy all of the opportunities that BWR will present to them,” said Dowling. “We cherish the loyalty of our customers and want them to return to our properties again and again. BWR is one of the most valuable loyalty programs in the industry and we know that our members will revel in the new perks that have been introduced.”

The revamp of the BWR program provides enriched benefits members can look forward to - illustrating Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors.

Top-Ranked, Rich Rewards

BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival, elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.

These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.

For more information on the Baggage Bucks promotion, visit baggagebucksforyou.com. Visit bestwesternrewards.com for complete program terms and conditions. All Best Western Travel Card rules apply. Visit travelcard.bestwestern.com for complete Best Western Travel Card terms and conditions.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vîb®, BW Premier Collection® and GLô®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Media Contacts:
Courtney McCurry
Manager, Public Relations
602.957.5639

Samantha Jacobs or Matt Ritter
BestWesternPR@hemsworthcommunications.com
Hemsworth Communications
954.716.7614

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.