Business & Finance

Crescent Hotels & Resorts to Manage the Crowne Plaza JFK Airport Hotel

NEW YORK, NY. April 26, 2017 – Crescent Hotels & Resorts has been selected to manage the Crowne Plaza JFK Airport Hotel. Crescent, based in Fairfax, Virginia is a nationally recognized elite operator of hotels and resorts throughout the United States and Canada.

The 330 room Crowne Plaza hotel is the closest hotel to John F. Kennedy International Airport – the number one airport for New York City, and one of the top five airports in the nation. The hotel offers a free JFK Airport shuttle, and convenient access to attractions such as Resorts World Casino, Belmont Park, Aqueduct Racetrack, Green Acres Shopping Mall, Jamaica Bay Wildlife Refuge, and all New York City attractions.

“The Crowne Plaza JFK aligns well with our expertise in operating hotels at gateway airports throughout the U.S.,” said Michael George, President and Chief Executive Officer of Crescent Hotels & Resorts. “Our unique approach as an elite hotel manager, combined with our extensive experience in the greater New York Metropolitan area and other major gateways, will help to maximize the potential of this great hotel.”

The Crowne Plaza JFK Airport Hotel offers standard rooms as well as suites, the onsite Idlewild Restaurant, a 24-hour business center, and a 24/7 fitness center with a Zen and yoga room. The hotel’s onsite Crowne Meeting Director also helps guests plan meetings and conferences with 5,000 square feet across nine flexible function space options.

For more information, or to book your next stay at the Crowne Plaza JFK Airport Hotel, visit www.cpjfkairport.com or call (718) 530-1160.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
crystal@stratcomllc.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.