Business & Finance

Crescent Hotels & Resorts to Manage the Crowne Plaza JFK Airport Hotel

NEW YORK, NY. April 26, 2017 – Crescent Hotels & Resorts has been selected to manage the Crowne Plaza JFK Airport Hotel. Crescent, based in Fairfax, Virginia is a nationally recognized elite operator of hotels and resorts throughout the United States and Canada.

The 330 room Crowne Plaza hotel is the closest hotel to John F. Kennedy International Airport – the number one airport for New York City, and one of the top five airports in the nation. The hotel offers a free JFK Airport shuttle, and convenient access to attractions such as Resorts World Casino, Belmont Park, Aqueduct Racetrack, Green Acres Shopping Mall, Jamaica Bay Wildlife Refuge, and all New York City attractions.

“The Crowne Plaza JFK aligns well with our expertise in operating hotels at gateway airports throughout the U.S.,” said Michael George, President and Chief Executive Officer of Crescent Hotels & Resorts. “Our unique approach as an elite hotel manager, combined with our extensive experience in the greater New York Metropolitan area and other major gateways, will help to maximize the potential of this great hotel.”

The Crowne Plaza JFK Airport Hotel offers standard rooms as well as suites, the onsite Idlewild Restaurant, a 24-hour business center, and a 24/7 fitness center with a Zen and yoga room. The hotel’s onsite Crowne Meeting Director also helps guests plan meetings and conferences with 5,000 square feet across nine flexible function space options.

For more information, or to book your next stay at the Crowne Plaza JFK Airport Hotel, visit www.cpjfkairport.com or call (718) 530-1160.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
crystal@stratcomllc.com

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Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.