Business & Finance

HFTP Administers Updated CHAE Exam for Hospitality Professionals

HFTP certificants have reported higher salaries and various career advancement opportunities

AUSTIN, TX. April 26, 2017 — Hospitality Financial and Technology Professionals (HFTP®) recently launched the newly updated Certified Hospitality Accountant Executive (CHAE®) certification exam. The new CHAE exam is now available for applicants, and was designed to give applicants the ability to utilize their financial knowledge and skills acquired. The CHAE Application is available for download on the HFTP website, and the policy and procedures includes detailed information on the application process and the requirements necessary to sit for the exam. The CHAE is a hospitality-specific designation which shows both a dedication to hospitality and accounting.

The new CHAE exam now has four sections instead of five as was in the previous exam. The new exam features a more global finance focus, and is based on experiential learning from financial knowledge and skills acquired. Exam questions focus on financial accounting, managerial accounting, ethics, fraud, internal controls and general questions. Updated features also include an ethics and CHAE policies and procedures section. As an added benefit to those interested in hospitality certification, HFTP will conduct a CHAE webinar review series in May 2017. Also, exam review topics can be found on PineappleSearch.com, and revamped review slides can be found here on the HFTP website.

“HFTP certification indicates an individual’s commitment to professionalism, continuing education and their chosen career path,” said HFTP CEO Frank Wolfe, CAE. “Certification can help hospitality professionals elevate their knowledge and skill as well as demonstrate superior industry performance.”

HFTP currently offers two hospitality-specific certifications: the Certified Hospitality Accountant Executive (CHAE®) and the Certified Hospitality Technology Professional (CHTP®). HFTP’s certification programs are globally recognized for setting industry standards for hospitality finance and technology. Active certificants have reported higher salaries in the 2016 HFTP Compensation & Benefits Survey conducted by the HFTP Americas Research Center. HFTP offers the only designations for finance and technology professionals who are working in the hospitality industry. Qualification for the exams is based on level of education and experience in the industry; student programs are also available.

To learn more about the updated CHAE exam click here. For more information on HFTP's certification programs, contact HFTP Certification Manager Robin Bogdon at certification@hftp.org. For the latest news, visit www.hftp.org and www.hftp.org/hitec/ and stay tuned to HFTP Connect, HFTP News, Facebook, LinkedIn, Twitter (@HFTP) and Instagram (@HFTP_HITEC).

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.