Expansions & Renovations

Wylie Inn and Conference Center at Endicott College Completes Renovations

Multi-Million Dollar Improvements to Meetings Spaces and Hotel Guestrooms

BEVERLY, MA. April 26, 2017 – Wylie Inn and Conference Center at Endicott College, which sits along a picturesque stretch of Boston’s North Shore oceanfront, has unveiled multi-million dollar upgrades to their conference center and 91 spacious guestrooms. The rooms were refreshed with new hard goods and a sophisticated design that frames views of the lush, 10-acre estate. The 17,500 square foot, waterside conference center, certified by the International Association of Conference Centers (IACC), underwent a grand head-to-toe renovation that installed the latest meetings technology, improved presentation capabilities and revamped the interior design.

"The renovations look great and we’re pleased the improvements provide us the capabilities to better service meetings planners, Endicott College and the surrounding community," said Pyramid Hotel Group Executive Vice President, Operations Jim Merrill. "Not only do the upgrades improve efficiency, but they've tastefully modernized the space in a way that complements the historic architectural elements. That, coupled with the waterfront locale, private beach and incredible service, is what makes Wylie Inn and Conference Center at Endicott College one of the Greater Boston Area's top sites for events and conferences."

Conference Center

The conference center’s changes merge state-of-the-art technology and contemporary design while giving a nod to the history of the college that encompasses it. The center provides a private, distraction-free venue boasting over 17,500 square feet of versatile meetings space including 26 meeting rooms. Design renovations and technology improvements add to an already impressive list of service-oriented amenities, providing planners and their attendees:

· 75" Samsung Digital Interactive Whiteboard Solution with ClickShare Software

· Portable AV carts with 65" Samsung Digital Interactive Whiteboard Solution and ClickShare Software

· Beverly Room features a video wall consisting of six 55" screens

· Oceanfront function room that accommodates up to 200 people

· Designated conference planner and support staff to coordinate every detail from event inception to completion

· Conference Concierge to handle all the auxiliary needs that pop up during run of program

· Sophisticated IT systems throughout center with on-site technical support

· Continuously restocked refreshment areas

· Full service business center

· Leisure areas including a billiards room, lounge space and walking trail to the beach

The property’s designers at Design Continuum drew inspiration from nearby Patch Beach and used a coastal color palette featuring deep blues, sea greens and sandy neutrals. Conference Center hallways are adorned with award-winning photography from Endicott College seniors. Meetings spaces are punctuated by original architectural elements, including the original basketball court floors in the Marblehead room, and other reminders of the property’s history, including images of Endicott College, vintage postcards and maps.

Wylie Inn and Conference Center at Endicott College’s serene, seaside setting keeps attendees centered and the creative culinary team ensures they’re well-fed and focused. Refreshment stations are continuously restocked throughout the day, and creative, customizable menus are crafted using locally-grown and organic ingredients when available.

Guestrooms

Meeting attendees, leisure travelers and those attending weddings and social events at the historic Tupper Manor at Wylie Inn and Conference Center at Endicott College, a 1901 Georgian Revival estate property, will also enjoy the refreshed guestrooms at Wylie Inn. The 91 rooms now feature new hard goods like dressers, hospitality centers and desks in a rich cherry finish for a sophisticated aesthetic.

All guests at The Wylie Inn and Conference Center at Endicott College benefit from access to the property’s private beach, fitness center, complimentary Wi-Fi, fully equipped business center and convenience of the Fountain Café and Bar. For more information or to book a stay, please visit www.wyliecenter.com.

About Wylie Inn and Conference Center at Endicott College

Located just 20 miles north of Boston, in the historic town of Beverly, Massachusetts, the Wylie Inn and Conference Center is ideal for meetings, conferences, weddings or weekend getaways. Dating back to 1901, the historic property is situated on a picturesque stretch of the Atlantic Coast and offers 91 well-appointed rooms with an on-site café restaurant and bar; state of the art IACC certified conference center; elegant, Georgian Revival estate property, Tupper Manor at Wylie Inn and Conference Center at Endicott College; fitness center; and access to private beach.

About Pyramid Hotel Group

Pyramid Hotel Group is a privately held, Boston-based hotel company with over 100 hotels and resorts under hotel management and asset management. Pyramid Hotel Group, ranked among the largest U.S. hotel management company by independent sources, provides hotel management, asset management and project management services to a broad array of hotel assets. Pyramid Hotel Group is a franchisee of all major hotel brand companies and an operator of independent four- and five-star hotels and resorts. Additional information is available at pyramidhotelgroup.com.

Contact:
Destiny Gensemer Sibert
account manager
dsibert@marlomarketing.com
617-375-9700

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.