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BENCHMARK® Names Denis Volic General Manager of the Spanish Garden Inn, Santa Barbara, A Gemstone Collection Property

HOUSTON, TX. April 26, 2017 - The Woodlands … BENCHMARK®, a global hospitality company, has named Denis Volic general manager of the Spanish Garden Inn, a Gemstone Collection property located in Santa Barbara, California. Greg Champion, BENCHMARK’s President, made the announcement.

“It is with pleasure that I welcome Denis to Benchmark and the Spanish Garden Inn,” said Mr. Champion. “He comes to us with strong leadership experience in luxury hotels and vast knowledge of the California market.”

Denis Volic was previously general manager of the Four Diamond La Bellasera Hotel & Suites and Enoteca Restaurant & Lounge, located in Paso Robles, California. Prior to this he served as assistant general manager of the Embassy Suites Mandalay Beach Resort in Oxnard, California.

Mr. Volic is a graduate of the University of Sarajevo. He is relocating to Santa Barbara.

About Gemstone Collection

The Gemstone Collection includes distinctive hand-picked properties in spectacular and popular U.S. destinations coast to coast. Each upscale resort and hotel destination provides highly-personalized service and luxury reflective of the charm and unique character of the destination, while in keeping with the collection’s shared mission and passion for excellence. A distinguished portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years, the Gemstone Collection is the preferred choice of guests who yearn for inspiring and transformative experiences, customization over conformity, stimulation over predictability, and adventure over routine. www.gemstonehotelcollection.com

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.