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BENCHMARK® Names Denis Volic General Manager of the Spanish Garden Inn, Santa Barbara, A Gemstone Collection Property

HOUSTON, TX. April 26, 2017 - The Woodlands … BENCHMARK®, a global hospitality company, has named Denis Volic general manager of the Spanish Garden Inn, a Gemstone Collection property located in Santa Barbara, California. Greg Champion, BENCHMARK’s President, made the announcement.

“It is with pleasure that I welcome Denis to Benchmark and the Spanish Garden Inn,” said Mr. Champion. “He comes to us with strong leadership experience in luxury hotels and vast knowledge of the California market.”

Denis Volic was previously general manager of the Four Diamond La Bellasera Hotel & Suites and Enoteca Restaurant & Lounge, located in Paso Robles, California. Prior to this he served as assistant general manager of the Embassy Suites Mandalay Beach Resort in Oxnard, California.

Mr. Volic is a graduate of the University of Sarajevo. He is relocating to Santa Barbara.

About Gemstone Collection

The Gemstone Collection includes distinctive hand-picked properties in spectacular and popular U.S. destinations coast to coast. Each upscale resort and hotel destination provides highly-personalized service and luxury reflective of the charm and unique character of the destination, while in keeping with the collection’s shared mission and passion for excellence. A distinguished portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years, the Gemstone Collection is the preferred choice of guests who yearn for inspiring and transformative experiences, customization over conformity, stimulation over predictability, and adventure over routine. www.gemstonehotelcollection.com

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.