Business & Finance

Emaar Hospitality Group Adds Six New Hotel Projects to Portfolio

DUBAI, U.A.E. April 25, 2017 - Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, unveiled six new hotel projects as part of its regional and international expansion plans, at the Arabian Travel Market 2017.

These projects in Dubai, Abu Dhabi and Egypt add to a portfolio of upcoming properties under the Group's three hotel brands - the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels.

With 10 operational hotels and three serviced residences, Emaar Hospitality Group now has a pipeline of 26 upcoming projects, a testament to its home-grown competencies and its strategy to operate hotels in key locations in high-growth markets.

Olivier Harnisch, CEO of Emaar Hospitality Group, said the expansion is underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally. "We are marking our tenth year of operation, and we have established our reputation as a home-grown Dubai hospitality group with a fast-growing international footprint. The upcoming properties highlight our competencies in delivering guest-centric lifestyle experiences."

Emaar Hospitality Group's new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour within Dubai Creek Harbour, the 6 sq km mega-development anchored by the iconic new Tower, designed by Santiago Calatrava.

Also new are Address Marassi Beach Resort and Address Residences Marassi Beach Resort, part of the beachfront Marassi master-planned development in Egypt. The brand has already signed a contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.

New projects under Vida Hotels and Resorts are: Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. The brand also expands to Abu Dhabi with Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, for Aldar Properties. Having expanded to Saudi Arabia and Bahrain, Vida Hotels and Resorts is strengthening its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.

Contact:
Kelly Home
kelly.home@bm.com
+9714-4507-600

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.