Business & Finance

Four Points Houston Names Marriott's Opening Hotel of the Year; Hotel Equities Manages the Award-Winning Hotel in City's Energy Corridor

ATLANTA, GA. April 24, 2017 – The Four Points Houston Energy Corridor, managed by Hotel Equities (HE), won Marriott International’s Opening Hotel of the Year Award at the annual Marriott conference held recently in New Orleans. General Manager Gary Shultz accepted the honor on behalf of his team.

The 134-room Houston property topped all other Four Points brand hotels that opened during 2016 with high scores for compliance in all brand standards and a guest service score in the top five in all categories. The opening team earned high marks by conducting full training with the entire staff.

“This hotel delivered one of the most on-brand Four Points openings that we have had in the past several years,” said Scott Ingram, Director, New Builds & Transitions, Starwood, now a part of Marriott International. “Among other things, we appreciate the team’s focus on sales and revenue management as well as the overall finish of the hotel.”

Currently the property is being featured by Marriott as a brand model for renderings in all marketing and standards materials.

“We are proud of our guest service scores and our ability to ramp up the hotel quickly,” said Roger Miller, Vice President of Sales & marketing, Hotel Equities. “Our early focus on hiring and training paid good dividends. And our procedures for ordering supplies and equipment greatly impact the success of the bottom line.”

Photo Caption: Marriott named the Four Points Houston Energy Corridor, managed by Hotel Equities, the Opening Hotel of the Year at the annual conference held recently in New Orleans.

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder & Chairman; Brad Rahinsky serves as President and CEO. For more information, visit www.hotelequities.com.

Contacts:
Margaret M. Jones
Director of Public Relations
Hotel Equities
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
Hotel Equities
678.578.4444, x 22

Joe Reardon
SVP of Business Development & Marketing
Hotel Equities
678.578.4444, x 23

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.