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Business & Finance

Four Points Houston Names Marriott's Opening Hotel of the Year; Hotel Equities Manages the Award-Winning Hotel in City's Energy Corridor

ATLANTA, GA. April 24, 2017 – The Four Points Houston Energy Corridor, managed by Hotel Equities (HE), won Marriott International’s Opening Hotel of the Year Award at the annual Marriott conference held recently in New Orleans. General Manager Gary Shultz accepted the honor on behalf of his team.

The 134-room Houston property topped all other Four Points brand hotels that opened during 2016 with high scores for compliance in all brand standards and a guest service score in the top five in all categories. The opening team earned high marks by conducting full training with the entire staff.

“This hotel delivered one of the most on-brand Four Points openings that we have had in the past several years,” said Scott Ingram, Director, New Builds & Transitions, Starwood, now a part of Marriott International. “Among other things, we appreciate the team’s focus on sales and revenue management as well as the overall finish of the hotel.”

Currently the property is being featured by Marriott as a brand model for renderings in all marketing and standards materials.

“We are proud of our guest service scores and our ability to ramp up the hotel quickly,” said Roger Miller, Vice President of Sales & marketing, Hotel Equities. “Our early focus on hiring and training paid good dividends. And our procedures for ordering supplies and equipment greatly impact the success of the bottom line.”

Photo Caption: Marriott named the Four Points Houston Energy Corridor, managed by Hotel Equities, the Opening Hotel of the Year at the annual conference held recently in New Orleans.

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder & Chairman; Brad Rahinsky serves as President and CEO. For more information, visit www.hotelequities.com.

Contacts:
Margaret M. Jones
Director of Public Relations
Hotel Equities
770.934.2170

Brad Rahinsky
President and Chief Executive Officer
Hotel Equities
678.578.4444, x 22

Joe Reardon
SVP of Business Development & Marketing
Hotel Equities
678.578.4444, x 23

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.