Business & Finance

HREC Arranges Sale of Hyatt Place Mesa, Arizona

DENVER, CO. and PHOENIX, AZ. April 24, 2017 – HREC Investment Advisors is pleased to announce it has arranged the sale of the 152-guestroom Hyatt Place Phoenix Mesa located in Mesa, Arizona to an affiliate of Summit Hotel Properties, Inc. Summit Hotel Properties is a publicly-traded real estate investment trust that primarily owns premium-branded, select-service hotels in the upscale segment of the U.S. lodging industry.

Bill Murney, Senior Vice President in HREC Investment Advisors’ Phoenix office, exclusively represented Mesa Hotels LLC during the transaction.

The Hyatt Place is one of only two purpose-built Hyatt Places in Arizona.

Strategically positioned in the Mesa Riverview Shopping Center near the Loop 101 and Loop 202 interchange, the Hotel is proximate to the surrounding area’s primary demand generators. Adjacent to the Hotel is a variety of shopping, dining, and entertainment options, including Bass Pro Shops, and the Cinemark movie theater. The Hyatt Place is within walking distance to the Chicago Cubs Spring Training Stadium & just a few miles to the Oakland A’s Hohokam Stadium. The Hyatt Place is also just 10 minutes from the Phoenix Sky Harbor Airport.

About HREC®: HREC® is the nation’s leading lodging and gaming real estate advisory firm specializing in property sales, mortgage brokerage, equity/JV structuring, consulting (market studies and appraisals), and litigation support. With offices throughout North America, HREC® is distinguished by unwavering commitment to client service and success through its team approach, intellectual capital and hotel/casino specialization.

For addition information on the property, please contact:

Bill Murney
Senior Vice President
bmurney@hrec.com
602.279.8427

Scott Stephens
COO & Senior Principal
sstephens@hrec.com
813.635.0600

Ashley Hunt
Director of Marketing
ahunt@hrec.com
303.267.0057

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.