Acquisitions & Hotel Openings

Springhill Suites by Marriott to Open Doors in Bend, Oregon

Guests can expect the unexpected at the new 106-suite hotel

BEND, OR. April 24, 2017 – Marriott International announced today that the SpringHill Suites by Marriott in Bend, Oregon is scheduled to open this Tuesday, April 25, 2017. The 106-suite hotel, located at 551 Southwest Industrial Way, will operate as a Marriott franchise, owned by Braxton Development, LLC and managed by InnVentures, Inc. of Tukwila, Washington.

The SpringHill Suites Bend is located just 17 miles from Redmond Airport, and just minutes from downtown. The hotel offers guests convenient access to the Old Mill District, Deschutes River, Les Schwab Amphitheater and Bend Whitewater Park. Rates begin at $179 per night.

“As a brand opening a new hotel every 10 days on average, we are delighted that the SpringHill Suites Bend is the latest addition to our growing number of properties across the United States and Canada,” said Callette Nielsen, vice president and global brand manager, SpringHill Suites. “Our all-suite offering, and convenient amenities offer guests a little extra to help them enjoy their stay. Whether traveling for business or pleasure, we understand that guests want to connect to the local area. We make it our business to help them do that by offering our local expertise, and bringing the community into the hotel through our 24/7 market, bar with local craft beer and at our Art of Local events.”

Ideal for business and leisure travelers alike, the new hotel offers a little extra space with suites larger than a typical hotel rooms. Separate living, working and sleeping spaces provide guests with flexibility and functionality. The hotel offers comfortable beds, soft linens and plush pillows to allow for an optimum night’s sleep. Each suite also features the SpringHill Suites’ custom, three-in-one, West Elm sofa which converts from a sofa to a daybed to a trundle bed – without sacrificing its stylish good looks and a stylish West Elm Swivel Chair offering additional space for relaxation. The designated work space offers a well-lit desk space to ensure maximum productivity for those who need to get down to business.

From the guest rooms to the lobby every aspect of design, from furniture and lighting, to colors and fabrics; has been carefully selected to offer calm and refreshing spaces to allow guests to relax and recharge. Featuring a brand new design that adds depth and sophistication to the décor, the hotel’s lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites’ enhanced evening experience. Enjoy delicious food and beverage offerings, including local craft beer and premium wines available through the hotel’s full-service bar and bistro or the 24/7 Market. The property also has two meeting rooms with 2,048 square feet of meeting space to accommodate meetings and functions of up to 130 people and catering of events if needed.

Daily complimentary breakfast is filled with hot, healthy and indulgent choices including fresh strawberries, steel cut oatmeal, cold cuts, cheeses and much more. This is SpringHill Suites’ way of making sure guests have a good start to their day. The hotel also offers business services, complimentary Wi-Fi, same-day dry cleaning, guest laundry facilities, an indoor swimming pool and a fitness center.

About SpringHill Suites by Marriott

SpringHill Suites by Marriott is an all-suite hotel brand that offers guests a fresh take on mixing business and pleasure, by providing little extras that help them enjoy their time away. Recognized by Forbes as one of America’s Top 10 Franchises to buy in 2016, the portfolio consists of more than 350 properties across the United States and Canada. The suites are spacious and feature a modern, stylish design that allows guests to be productive and unwind. SpringHill is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit www.springhillsuites.com, become a fan on Facebook or follow @SpringHillSuite on Twitter and Instagram. Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Contact:
Danielle Mileno
Marriott International
Danielle.Mileno@marriott.com
646-768-2762

Raul Ainardi
General Manager
SpringHill Suites Bend
541-382-5075

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.