New Products & Services

Los Angeles Marriott Burbank Airport Opens E.D.B. Eat.Drink.Be Offering Handcrafted Cocktails, California Wines and Craft Beers on Tap

BURBANK, CA. April 24, 2017 – Los Angeles Marriott Burbank Airport – featuring 488 luxurious guest rooms and expansive meeting space located in the Burbank / Hollywood area – announces the opening of E.D.B. - Eat, Drink, Be, a casual outdoor social experience. With a look and feel reflective of the Southern California lifestyle, E.D.B. entices with fresh ingredients and local flavors served in a contemporary outdoor setting. Offering handcrafted cocktails, craft brews on tap and a selection of California wines along with menu offerings that include sharable appetizers and bento boxes, E.D.B is the ideal choice to relax, sit by the fire and enjoy the California weather.

“Poised just off the front entrance of the hotel and adjacent to the lobby and pool area, E.D.B. is the energy hub of Los Angeles Marriott Burbank Airport,” says Richard Sandoval, general manager. “From the handcrafted cocktails and 8 craft beers on tap, to the local flavors on the menu to the light and fire elements in the outdoor décor, E.D.B. capitalizes on the beautiful Southern California weather and culture, enticing visitors and locals alike.”

E.D.B. menu highlights include creative hand crafted cocktails, regional craft brews on tap, California wines and a signature Sangria. Specialized sharable plates include Sashimi Two Ways, Asparagus Fries and Jumbo Prawn and Crab Salad. Handhelds include a choice between Pacific Salmon, Whole Beef or Southwest Quinoa Burgers. E.D.B. also accommodates semi-private events and offers tastes to-go.

Centrally located to all of Southern California’s hottest attractions, including Warner Bros. Studios, Universal Studios and the Hollywood Walk of Fame, the Los Angeles Marriott Burbank Airport boasts 45,448 sq. ft. of deluxe meeting space, 22 breakout rooms and four VIP boardrooms. In addition to the new E.D.B. outdoor bar, full-service dining is available in the Daily Grill, and the Media Lounge featuring grab-and-go Starbucks coffee. The property includes a state-of-the-art fitness center, two outdoor pools with shaded cabanas surrounding fire pits for a peaceful evening under the California stars, and the two guest towers entice with luxurious rooms featuring plush Marriott bedding.

Los Angeles Marriott Burbank Airport is managed by Spire Hospitality, one of the nation’s leading and most respected hotel management companies.

For more information on the Los Angeles Burbank Marriott Burbank Airport, visit Los Angeles Marriott Burbank Airport or call (818) 843-6000.

ABOUT SPIRE HOSPITALITY

Spire Hospitality, based in Chicago, Ill., is a third-party operator of 6,432 room keys and more than 400,000 square feet of meeting and conference space in hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group, (HOT) Starwood Hotels & Resorts and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.