New Products & Services

Los Angeles Marriott Burbank Airport Opens E.D.B. Eat.Drink.Be Offering Handcrafted Cocktails, California Wines and Craft Beers on Tap

BURBANK, CA. April 24, 2017 – Los Angeles Marriott Burbank Airport – featuring 488 luxurious guest rooms and expansive meeting space located in the Burbank / Hollywood area – announces the opening of E.D.B. - Eat, Drink, Be, a casual outdoor social experience. With a look and feel reflective of the Southern California lifestyle, E.D.B. entices with fresh ingredients and local flavors served in a contemporary outdoor setting. Offering handcrafted cocktails, craft brews on tap and a selection of California wines along with menu offerings that include sharable appetizers and bento boxes, E.D.B is the ideal choice to relax, sit by the fire and enjoy the California weather.

“Poised just off the front entrance of the hotel and adjacent to the lobby and pool area, E.D.B. is the energy hub of Los Angeles Marriott Burbank Airport,” says Richard Sandoval, general manager. “From the handcrafted cocktails and 8 craft beers on tap, to the local flavors on the menu to the light and fire elements in the outdoor décor, E.D.B. capitalizes on the beautiful Southern California weather and culture, enticing visitors and locals alike.”

E.D.B. menu highlights include creative hand crafted cocktails, regional craft brews on tap, California wines and a signature Sangria. Specialized sharable plates include Sashimi Two Ways, Asparagus Fries and Jumbo Prawn and Crab Salad. Handhelds include a choice between Pacific Salmon, Whole Beef or Southwest Quinoa Burgers. E.D.B. also accommodates semi-private events and offers tastes to-go.

Centrally located to all of Southern California’s hottest attractions, including Warner Bros. Studios, Universal Studios and the Hollywood Walk of Fame, the Los Angeles Marriott Burbank Airport boasts 45,448 sq. ft. of deluxe meeting space, 22 breakout rooms and four VIP boardrooms. In addition to the new E.D.B. outdoor bar, full-service dining is available in the Daily Grill, and the Media Lounge featuring grab-and-go Starbucks coffee. The property includes a state-of-the-art fitness center, two outdoor pools with shaded cabanas surrounding fire pits for a peaceful evening under the California stars, and the two guest towers entice with luxurious rooms featuring plush Marriott bedding.

Los Angeles Marriott Burbank Airport is managed by Spire Hospitality, one of the nation’s leading and most respected hotel management companies.

For more information on the Los Angeles Burbank Marriott Burbank Airport, visit Los Angeles Marriott Burbank Airport or call (818) 843-6000.

ABOUT SPIRE HOSPITALITY

Spire Hospitality, based in Chicago, Ill., is a third-party operator of 6,432 room keys and more than 400,000 square feet of meeting and conference space in hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group, (HOT) Starwood Hotels & Resorts and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.