Business & Finance

TownePlace Suites in Hattiesburg, MS Receives Prestigious Marriott Awards

HATTIESBURG, MS. April 24, 2017 – The TownePlace Suites hotel in Hattiesburg, Mississippi has been officially recognized by Marriott with two prestigious awards for the TownePlace flag that acknowledge its status as one of the company’s top hotels in the United States.

The first was the “Opening Hotel of the Year” award. To receive this award, the property must have opened between September 2015 and October 2016. The hotel’s leadership team must demonstrate a positive impact on hotel performance. In addition, all service team members and managers on property must have completed required team member training. Finally, “best in class” performance must be demonstrated in financial management; overcoming obstacles; sales leadership; Service for Real Living Leadership; and community service/real giving activation.

The second recognition for the TownePlace Suites was the “Sales Ramp Up” award, which is Selected by the Select Service & Extended Stay Hotels Group – The Americas and is based upon meeting/exceeding ramp goals. It is given to the best opening hotel based - on sales and marketing goal attainment in its first 3 months and first 6 months. Goal attainment is defined as how quickly a hotel reaches high occupancy and RevPAR index goals through executing its pre-opening marketing game plan.   "From the very beginning, we assembled a great team who worked together to not only attain but exceed each the goals that had been set for our hotel,” said Beth Burns, General Manager of the hotel. “We are always striving to be better than we were yesterday. This ‘can-do’ attitude propels our team and our hotel to stand out within the Marriott brand."

Mark Ricketts, President and COO of McNeill Hotel Company, the company that manages the property, said, “We are extremely proud of the TownePlace Suites Hattiesburg on the much-deserved awards! Our General Manager, Beth Burns, and her outstanding team truly embody our Company Motto of ‘People Serving People’.”

Located in the heart of the business district, the 94-room Hattiesburg TownePlace Suites offers guests convenient access to Kamper Park Zoo, Camp Shelby and the University of Southern Mississippi. Hotel amenities include an outdoor swimming pool, an exercise room open 24-hours per day, complimentary WiFi throughout the hotel and on-site business services, including copying, faxing and printing. The TownePlace Suites Hattiesburg is pet-friendly (fees may apply) and also provides laundry facilities for guests' convenience.

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Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.