Business & Finance

TownePlace Suites in Hattiesburg, MS Receives Prestigious Marriott Awards

HATTIESBURG, MS. April 24, 2017 – The TownePlace Suites hotel in Hattiesburg, Mississippi has been officially recognized by Marriott with two prestigious awards for the TownePlace flag that acknowledge its status as one of the company’s top hotels in the United States.

The first was the “Opening Hotel of the Year” award. To receive this award, the property must have opened between September 2015 and October 2016. The hotel’s leadership team must demonstrate a positive impact on hotel performance. In addition, all service team members and managers on property must have completed required team member training. Finally, “best in class” performance must be demonstrated in financial management; overcoming obstacles; sales leadership; Service for Real Living Leadership; and community service/real giving activation.

The second recognition for the TownePlace Suites was the “Sales Ramp Up” award, which is Selected by the Select Service & Extended Stay Hotels Group – The Americas and is based upon meeting/exceeding ramp goals. It is given to the best opening hotel based - on sales and marketing goal attainment in its first 3 months and first 6 months. Goal attainment is defined as how quickly a hotel reaches high occupancy and RevPAR index goals through executing its pre-opening marketing game plan.   "From the very beginning, we assembled a great team who worked together to not only attain but exceed each the goals that had been set for our hotel,” said Beth Burns, General Manager of the hotel. “We are always striving to be better than we were yesterday. This ‘can-do’ attitude propels our team and our hotel to stand out within the Marriott brand."

Mark Ricketts, President and COO of McNeill Hotel Company, the company that manages the property, said, “We are extremely proud of the TownePlace Suites Hattiesburg on the much-deserved awards! Our General Manager, Beth Burns, and her outstanding team truly embody our Company Motto of ‘People Serving People’.”

Located in the heart of the business district, the 94-room Hattiesburg TownePlace Suites offers guests convenient access to Kamper Park Zoo, Camp Shelby and the University of Southern Mississippi. Hotel amenities include an outdoor swimming pool, an exercise room open 24-hours per day, complimentary WiFi throughout the hotel and on-site business services, including copying, faxing and printing. The TownePlace Suites Hattiesburg is pet-friendly (fees may apply) and also provides laundry facilities for guests' convenience.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.