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BENCHMARK® Names Felicia Rahm Director of Sales for The Copley Square Hotel, a Gemstone Collection Property

HOUSTON, TX. April 20, 2017- The Woodlands … BENCHMARK®, a global hospitality company, has named Felicia Rahm director of sales for The Copley Square Hotel, a Gemstone Collection property located in Boston, Massachusetts. Stephen Cullen, BENCHMARK’s general manager for the hotel, made the announcement.

“It is a pleasure to welcome Felicia to The Copley Square Hotel and to the Boston market,” said Mr. Cullen. “She comes to us with strong sales leadership skills and experience that will contribute to our sales team and the hotel’s continued success.”

Felicia Rahm was most recently the director of sales & marketing for the Crowne Plaza Portland Downtown Convention Center, located in Portland, Oregon. Previous to this she served as director of group sales at The Heathman Hotel, a boutique luxury hotel in downtown Portland. Prior to this Rahm held sales and marketing positions for properties in Tucson, Arizona, and Portland, Oregon.

Ms. Rahm is the recipient of numerous professional honors, including the Rising Star Award from the Oregon chapter of Meeting Professionals International. She is a graduate of Pima Community College of Tucson, Arizona.

About Gemstone Collection

The Gemstone Collection includes distinctive hand-picked properties in spectacular and popular U.S. destinations coast to coast. Each upscale resort and hotel destination provides highly-personalized service and luxury reflective of the charm and unique character of the destination, while in keeping with the collection’s shared mission and passion for excellence. A distinguished portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years, the Gemstone Collection is the preferred choice of guests who yearn for inspiring and transformative experiences, customization over conformity, stimulation over predictability, and adventure over routine. www.gemstonehotelcollection.com To become a fan on Facebook, visit www.facebook.com/GemstoneHotelCollection, or follow us on Twitter at www.twitter.com/GemstoneHotels, on Instagram at www.instagram.com/gemstonehotels, and on Pinterest at https://www.pinterest.com/benchmarkhotels/gemstone-hotels

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.