Expansions & Renovations

Hilton San Francisco Union Square Completes $26 Million Room Renovation in Tower Two

SAN FRANCISCO, CA. April 20, 2017– Hilton San Francisco Union Square, the largest hotel on the West Coast, announces the completion of its $26 million room renovation project with upgraded accommodations in Tower Two. The new features include: comfortable but sleek colors and designs, noise cancelling windows and doors and electric plugs that are easily accessible throughout the room. Bathrooms and guestrooms have been completely redone, including ample bathroom lighting and in-room tablets for greater guest convenience, which will be available in all the hotel’s 1,919 guestrooms.

Other new enhancements include Cityscape viewing lounge and Urban Tavern.

Cityscape is the hotel’s crown jewel. This quintessential San Francisco lounge offers the best, unobstructed 360-degree views of the city and the Golden Gate Bridge from atop the hotel’s 46th floor. In addition to spectacular views, the lounge’s menu highlights hand-crafted cocktails, California wines and a menu of small bites for sharing.

The newly reimagined Urban Tavern is a casual but contemporary neighborhood tavern that makes visitors feel like locals. Recently redesigned to present the best of the Bay Area food scene, the restaurant now boasts an urban buzz that is partnered with the chef’s menu, featuring seasonal dishes, complimented by the region's celebrated wines, craft beers and cocktails.

Additionally, the hotel recently completed refurbishment of its meeting spaces and common areas as well as a $6 million transformation of its 30,000-square­foot lobby. The latest enhancements include a bright overhaul of the hotel’s Lobby Bar and culinary marketplace, Herb N’ Kitchen, boasting design inspired by San Francisco’s eclectic characteristics. The completion of this renovation amounts to $130 million capital spend in the last eight years.

“In line with the expectations of our guests and local visitors alike, the Hilton San Francisco Union Square has engineered a campus wide renovation that accommodates the needs of the most discerning customers,” comments Steve Cowan, General Manager of Hilton San Francisco Union Square. “The new design elements create dynamic energy and functionality that serve as a welcoming meeting hub by day and lounge area by evening.” Cowan adds, “With sophisticated décor catering to the millennial traveler, the Lobby Bar is a buzzing gathering place with an unmistakable energy. Reflecting the city’s unique characteristics by way of signature cocktails, casual seating and an engaging atmosphere, the bar is the town square of the hotel and central meeting place for business and leisure travelers as well as locals.”

While the renovations amount to great enhancements for the Hilton San Francisco Union Square, the hotel has also partnered with “sister” property Parc 55 San Francisco – A Hilton Hotel in which the two properties feature a “campus” approach to sharing resources of a combined 2,943 guest rooms, 164,500 square feet of meeting space, reciprocal charging/billing entitlements, conference services, audio visual assets, high speed Internet, meeting and event facilities and shared amenities, which include two fitness centers, access to private swimming pool, business services, Hilton Honors benefits, food + beverage options and in-room tablets.

A world class destination, Hilton San Francisco Union Square is steps from shopping, dining and entertainment in the heart of Union Square and is home to Cityscape viewing lounge at the hotel’s 46th floor, the new Urban Tavern restaurant, a fully equipped, modern fitness center, an outdoor heated swimming pool and whirlpool. The property also features 134,000 square feet of meetings and special events space, including 73 meeting rooms and an opulent 30,000 square foot Grand Ballroom.

For more information about and reservations for Hilton San Francisco Union Square, please visit www.hiltonsanfranciscohotel.com or call (415) 771-1400. For more information about and reservations for Parc 55 San Francisco, visit www.parc55hotel.com or call (415) 392-8000.

About Hilton San Francisco Union Square

Located in the heart of San Francisco’s bustling Union Square, Hilton San Francisco Union Square is a high-energy, world-class hotel that features stunning views and international sophistication. The hotel is steps from world-class shopping and under-the-radar locales rich with the history of theatre and jazz. Additionally, the hotel is convenient to the Powell Street cable car line, Moscone Convention Center, Chinatown, the Financial District, City Hall and the Civic Center. Featuring 1,919 guest rooms and 151 suites with city views, the hotel is home to a contemporary fitness center, one of the city’s only outdoor heated swimming pools and an array of food and beverage outlets with artisanal flare and modern atmospheres. Dining options include the grab-and-go marketplace, Herb N’ Kitchen, The Lobby Bar with signature hand crafted cocktails, gastropub Urban Tavern with international offerings and the 46th floor Cityscape Lounge with 360-degree panoramic views of the Bay Area and San Francisco’s most popular landmarks. As the West Coast’s largest hotel, the property boasts 134,500-square-feet of meeting and event space, including a 30,000-square-foot Grand Ballroom, for scalable meetings from startups to Fortune 500 companies. For more information, please visit www.hiltonsanfranciscohotel.com.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

Contact:
Molly Blaisdell
molly@hooklineandthinker.com
+1 925 300-7252

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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.