Appointments & Promotions

JW Marriott Desert Springs Resort & Spa Appoints Tom Tabler New General Manager

PALM DESERT, CA. April 20, 2017 — The JW Marriott Desert Springs Resort & Spa welcomes Tom Tabler as the new general manager, overseeing the 450-acre property with a strong knowledge of Southern California’s hospitality industry. Throughout his career, Tabler has worked in the front-of-the-house of numerous Southern California properties as general manager and led sales and marketing teams. Because of his background and knowledge of the area, Tabler holds many responsibilities including Chairman of the Board for the Greater Palm Springs Convention & Visitors Bureau, Chairperson of the Marriott Business Council for the Coachella Valley, Board Member of Marriott’s Convention and Resort Network and Board Member of the Town Hall Speaker Series. Tabler brings his expertise and leadership to the 800+ room property, which houses one of the region’s largest full service spas, The Biggest Loser Resort program, championship golf courses, reputable restaurants and more.

Through his first career in events and sports merchandising, Tabler interacted with hotels as a vendor and took notice with how much people in the hospitality industry loved their jobs. “Everyone seemed so passionate and enthusiastic about their role within a bigger team which was contagious,” said Tabler. “That’s why, as a manager, I believe in surrounding myself with hard-working people and building and coaching teams to provide our guests best-in-class service. I want to help make this property the top resort in Southern California to stay for business and leisure travel through renovating the rooms and suites, upgrading technology and creating a more social environment for guests to enjoy.”

Most recently Tabler held the position of general manager at the Renaissance Indian Wells Resort & Spa. He led an exceptional team of professionals who consistently deliver extraordinary guest and event satisfaction performance. In the last few years, the resort has increased group room night production by 40 percent and has had one of the best years in the twenty eight-year history of the resort, including record-breaking house profit.

Tom began his hospitality career over twenty nine years ago in the front office with Marriott and has held management and leadership positions in operations, revenue management and sales and marketing. This is his fourth general manager assignment with four different brands within Marriott.

Because of his time in the hospitality industry, Tabler is an avid adventurer and loves the outdoors, running, biking, skiing, hiking and more.

About JW Marriott Desert Springs Resort & Spa

JW Marriott Desert Springs Resort & Spa, located in the heart of California’s Coachella Valley and framed by three majestic mountain ranges, is a sprawling oasis offering a remarkable contrast to the stark beauty of the desert. The AAA Four-Diamond property opened in February 1987 and is one of the largest resort and convention complexes in the southwestern United States. The resort’s 884 guestrooms and suites are located in wings surrounding swimming pools, lakes, verdant fairways, lush gardens and manicured lawns. Guestrooms are spacious and include separate tubs and showers, iHome audio systems and private balconies. Featured dining options include Mikado Japanese Steakhouse, The Lobby Bar and Oasis Bar & Grille, with new additions, Fisherman’s Landing and Rockwood Grill & Blue Star Lounge. The resort boasts an award-winning 38,000-square-foot-spa and recreation facilities that include 2 recently-renovated Ted Robinson championship golf courses, an 18-hole putting course, 20 tennis courts, basketball courts, lawn croquet and biking. Visit www.desertspringsresort.com for further information and follow the resort on Facebook and Twitter.

Contact:
Nicolette Dantas / Andrew Cosgrove
nicolette@wagstaffworldwide.com or andrew@wagstaffworldwide.com
323.871.1151

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.