Expansions & Renovations

Renovations of Rooms, Public Areas, Meeting Spaces Completed at L'Auberge Del Mar, A destination Hotel

Vibrant New Guest Rooms, Meeting Spaces and Public Spaces Welcome Business Travelers

SAN DIEGO, CA. April 20, 2017 – L’Auberge Del Mar, A Destination Hotel, located in San Diego’s coastal North County region, has put the finishing touches on the renovations of its 121 guest rooms, public areas and meeting spaces, emerging with a fresh new contemporary look masterminded by renowned Los Angeles interior designer Barclay Butera.

According to Bob Harter, director of sales and marketing for L’Auberge Del Mar, “Our goal was to create a casual, beach-inspired ambiance that allows our business and meetings guests to unwind and revel in their surroundings. Our latest upgrades take a cue from the surf, sand and sun.”

The new designs, inspired by the hotel’s oceanfront location, have been redone with Butera’s characteristic modern beach flair – marked by clean, transitional “coastal chic” décor with fresh ocean blues and sea glass greens.

A centerpiece of the renovation is the more than 10,000 square feet of indoor meeting space, encompassing two ballrooms with terraces and six distinct meeting rooms.

According to Butera, who first redid the resort in 2008, the refurbished meeting areas are now in coastal blues, soft greens and crisp white. “We brightened and freshened up the décor while maintaining its existing look and feel.” Other meeting space renovation highlights:

· New glamourous light fixtures that offer a modern take on traditional chandeliers with hanging crystals that form circular, razor-shaped edges toward the center

· Custom golden hued, pebble motif carpeting is rich in pattern and texture and complements a variety of event décor

· Custom Barclay Butera wallcovering with a modern geometric design in neutral cream tones

· Large custom mirrors that add light, depth and drama

The meeting spaces and ballrooms connect to the overall hotel design, the newly redone rooms and public areas. Guestrooms and suites sport a calming backdrop of crisp whites and subdued neutrals accented by ocean blue, sea glass greens and soft sand hues setting the stage for layered details and textures such as infused damask prints, classic striped wallpaper and handsome stripe-style Oxford carpeting. Contemporary furnishings, bold modern artwork, bright white wood cabinetry and crystal lighting enhance the serene setting. Subtle geometric accents boost visual interest, while dark wood furnishings ground each room. Oversized accent pillows provide bold pops of color and pattern while natural fine touches such as seashells and coral further the surf feel.

The end result, said Butera are “comfortable and appealing spaces that ooze west coast chic.”

The renovations come on the heels of a recently announced partnership with acclaimed artist Aaron Chang, a photographer known for his colorful and dynamic surf and ocean images who is showcasing some of his most compelling works throughout the resort. Furthering the resort’s beachy appeal is a new live TV feed of the Pacific Ocean, which welcomes guests and anchors the lobby’s front desk area.

About L’Auberge Del Mar

Located in the heart of the coastal Southern California village Del Mar, L'Auberge Del Mar, A Destination Hotel, overlooks the Pacific Ocean offering a resort experience reminiscent of a private seaside estate. Managed by Destination Hotels, this intimate hotel presents 121 guest rooms and suites, refreshing dining options, a full service beach house-style 5,000-square-foot spa, a private path for easy beach access, tennis courts, a 24-hour fitness center and a peaceful pool area with leisure and whirl pools. An array of dining and drink selections includes the award-winning KITCHEN 1540, Coastline for waterfront al fresco dining, the lively poolside Bleu Bar for libations and nibbles and The Living Room Bar, a hub for socializing and people watching, serving handcrafted cocktails and tasty appetizers. For more information, please visit www.LAubergeDelMar.com or www.DestinationHotels.com.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 105 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Media Contact:
Marguarite Clark
Marguarite Clark Public Relations
mc@mclarkpr.com
(949) 295-2801

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.