Expansions & Renovations

Portland, Oregon's Former Hilton Executive Tower to Re-emerge as The Duniway Following Renovation and Rebranding

PORTLAND, OR. April 20, 2017 – This Spring, the former Hilton Executive Tower will be transformed after an extensive renovation and repositioned as a boldly stylish and evocative lifestyle hotel, The Duniway. Located in the heart of downtown, The Duniway is a complete departure from a traditional city hotel, inspired by one of the city’s most avant-garde change agents, Abigail Duniway. Guests staying at The Duniway are encouraged to embrace the notion of fearlessly disrupting norms and are inspired to be their own modern-day trailblazer.

“We are very excited to introduce The Duniway, a tribute to our city’s rich history and the explorative state of mind for which Portland is best known,” said Eric Walters, General Manager, Hilton Portland Downtown and The Duniway. “It is our intent to provide guests staying at The Duniway with an authentic Portland experience like no other and look forward to hosting visitors from all over the world and showing them the true unpredictable character of the city, which makes it so remarkable.”

Public spaces and guest rooms distinguish The Duniway with a true and unique personality – one that is inviting and refined, and that also speaks to the city’s industrial past. The interiors will feature an inventive mix of traditional and contemporary furnishings, and nature-inspired elements.

At the entrance, a custom-designed screen of gilded and blackened steel framed fauna provides a dramatic focal backdrop. A variety of lobby seating with both intimate and communal arrangements, is equally welcoming to gatherings of friends and family before a day of exploration, individuals wishing to check email with a cup of coffee or those looking to enjoy a glass of wine or a local craft beer at the end of the day. Suggestive black and white photography is prominently featured throughout the hallways and public areas, inspiring that independent fortitude for which Portland is best known.

Recently named “One of the 52 Places to Visit in 2017” by The New York Times, Portland is an urban destination that is being recognized internationally for its unmatched independent and creative nature. The management team at The Duniway, which will continue to be operated by Hilton Hotels & Resorts, is deeply engrained in the community and has taken these specific aspects into great account through the creation of local partnerships and localized amenities that will seamlessly weave an unmistakable sense of place for guests to enjoy while staying at the property. A stay at The Duniway is an incomparable invitation to discover, inspire and explore the unexpected.

About The Duniway

Situated in the center of one of the country’s most creative cities, one block from the MAX Lightrail Line, The Duniway celebrates the independent and progressive spirit for which Portland is best known. The hotel’s 327 guestrooms are all larger than 310-square feet, providing ample room to unwind and recharge when visiting the city for business or pleasure. This uniquely modern property boldly sets the stage for conversations between urban cyclists, entrepreneurs, locals and travelers alike. The hotel is located at 545 SW Taylor Street, Portland, OR 97204. For information, please call (503) 226-1611.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Learn more about the brand by visiting www.hilton.com and news.hilton.com.

Contact:
Nancy Uber
Nancy.uber@smapr.com
+1 415-672-2950

Ariel Cohen
Ariel.Cohen@smapr.com
+1 646-710-4974

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.