Appointments & Promotions

NewcrestImage Names Kevin Ruhman As Vice President, Sales & Marketing

DALLAS, TX. April 19, 2017 - NewcrestImage continues its plans for growth with the addition of hospitality veteran Kevin Ruhman as Vice President of Sales and Marketing and member of the Executive Management Team. He will lead revenue-generating areas of the company, including sales, marketing, revenue management, and e-commerce.

“Kevin’s extensive knowledge and intense passion will be invaluable as we build our portfolio and expand support services to our hotels,” said Mital Patel, President of NewcrestImage’s management division.

Ruhman joins NewcrestImage with more than 20 years of hospitality experience in senior management positions, most recently as Divisional Vice President of Sales and Marketing for the Marriott Division at Remington Hotels, a Dallas-based hotel management firm.

Previously, he served as the Hospitality Practice Leader for the Americas Division at NEC Corporation; as Vice President of Sales and Marketing at Lexington Services, an online distribution, revenue, and marketing firm; and as Director of Business Intelligence at Pegasus Solutions, the world’s largest central hotel reservation service.

Ruhman has also held a variety of sales and marketing positions with Marriott, Sheraton, and Omni branded properties in New Orleans, Denver, and Dallas.

Ruhman earned a degree in restaurant, hotel, and institutional management at Texas Tech University. He lives in the Dallas suburb of Plano with his wife, Jennifer.

About NewcrestImage

Dallas-based NewcrestImage currently has a portfolio of 23 hotels, with another seven properties under construction or in development including historic sites in Cincinnati, New Orleans, and Houston. The company has three divisions: real estate development; construction; and hotel management.

Contact:
Peter G. Mathon
770-396-4555

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.