Acquisitions & Hotel Openings

Crescent Hotels & Resorts Opens Element by Westin Huntsville, Complexed with Westin

HUNTSVILLE, AL. April 19, 2017 - The Element by Westin Huntsville is now open on the top floors of the hotel complex of the AAA Four Diamond Westin Huntsville. Both hotels are managed by Crescent Hotels & Resorts, a nationally recognized elite operator of hotels, resorts and conference centers throughout the United States and Canada, based in Fairfax, VA.

As one of Marriott’s luxury extended stay lifestyle hotels, Element by Westin offers a modern upscale extended stay experience. The Element by Westin Huntsville boasts 150 beautifully appointed suites including 68 with full kitchens. Guests will enjoy the brand’s signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, thoughtfully paired with enticing appetizers; and Restore: Gourmet pantry, a market place with grocery options available onsite for the extended stay guests.

“Crescent has been closely involved with the development of the Huntsville Element, which I believe is the finest Element opened to date.” said Michael George, President and Chief Executive Officer of Crescent Hotels & Resorts. “Crescent is an award winning Marriott operator and is thrilled to partner with the entire project team in transforming the Westin complex into this beautiful dual branded property with the addition of the Element.”

In addition to the recently completed renovations, a substantial expansion of the social and meeting space is planned in 2017 with the addition of a second ballroom and IACC certified meeting rooms. Members of the International Association of Conference Centres (IACC) meet the highest quality standards in room design, food and beverage services and meeting technology.

While the Westin and Element by Westin are both Marriott brands, this is the first dual property complex in the country with both the Westin and Element brands in one location. Guests at both hotels enjoy spectacular views and easy access to the very popular Bridge Street Town Center, where the hotel complex is located. The Element by Westin Huntsville is now open for business, please visit www.elementhuntsville.com to learn more and book reservations.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

About Element

Element® (extended stay hotels) first opened in 2008, providing a modern, upscale and intuitively designed hotel experience that allows travelers a place to thrive. Whether stopping by for a few days or settling in for a few weeks, Element hotels proves that time away from home doesn’t mean time away from life. All Element hotels are pursuing LEED certification furthering the green from the ground up sensibility of the brand. Extended Stay Reimagined. For more information, visit www.starwoodhotels.com/element.

Contact:
Mark Nelson
General Manager
mnelson@westinhuntsville.com
256.428.5427

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.