Acquisitions & Hotel Openings

Crescent Hotels & Resorts Opens Element by Westin Huntsville, Complexed with Westin

HUNTSVILLE, AL. April 19, 2017 - The Element by Westin Huntsville is now open on the top floors of the hotel complex of the AAA Four Diamond Westin Huntsville. Both hotels are managed by Crescent Hotels & Resorts, a nationally recognized elite operator of hotels, resorts and conference centers throughout the United States and Canada, based in Fairfax, VA.

As one of Marriott’s luxury extended stay lifestyle hotels, Element by Westin offers a modern upscale extended stay experience. The Element by Westin Huntsville boasts 150 beautifully appointed suites including 68 with full kitchens. Guests will enjoy the brand’s signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, thoughtfully paired with enticing appetizers; and Restore: Gourmet pantry, a market place with grocery options available onsite for the extended stay guests.

“Crescent has been closely involved with the development of the Huntsville Element, which I believe is the finest Element opened to date.” said Michael George, President and Chief Executive Officer of Crescent Hotels & Resorts. “Crescent is an award winning Marriott operator and is thrilled to partner with the entire project team in transforming the Westin complex into this beautiful dual branded property with the addition of the Element.”

In addition to the recently completed renovations, a substantial expansion of the social and meeting space is planned in 2017 with the addition of a second ballroom and IACC certified meeting rooms. Members of the International Association of Conference Centres (IACC) meet the highest quality standards in room design, food and beverage services and meeting technology.

While the Westin and Element by Westin are both Marriott brands, this is the first dual property complex in the country with both the Westin and Element brands in one location. Guests at both hotels enjoy spectacular views and easy access to the very popular Bridge Street Town Center, where the hotel complex is located. The Element by Westin Huntsville is now open for business, please visit www.elementhuntsville.com to learn more and book reservations.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

About Element

Element® (extended stay hotels) first opened in 2008, providing a modern, upscale and intuitively designed hotel experience that allows travelers a place to thrive. Whether stopping by for a few days or settling in for a few weeks, Element hotels proves that time away from home doesn’t mean time away from life. All Element hotels are pursuing LEED certification furthering the green from the ground up sensibility of the brand. Extended Stay Reimagined. For more information, visit www.starwoodhotels.com/element.

Contact:
Mark Nelson
General Manager
mnelson@westinhuntsville.com
256.428.5427

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.