Acquisitions & Hotel Openings

Crescent Hotels & Resorts Opens Element by Westin Huntsville, Complexed with Westin

HUNTSVILLE, AL. April 19, 2017 - The Element by Westin Huntsville is now open on the top floors of the hotel complex of the AAA Four Diamond Westin Huntsville. Both hotels are managed by Crescent Hotels & Resorts, a nationally recognized elite operator of hotels, resorts and conference centers throughout the United States and Canada, based in Fairfax, VA.

As one of Marriott’s luxury extended stay lifestyle hotels, Element by Westin offers a modern upscale extended stay experience. The Element by Westin Huntsville boasts 150 beautifully appointed suites including 68 with full kitchens. Guests will enjoy the brand’s signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, thoughtfully paired with enticing appetizers; and Restore: Gourmet pantry, a market place with grocery options available onsite for the extended stay guests.

“Crescent has been closely involved with the development of the Huntsville Element, which I believe is the finest Element opened to date.” said Michael George, President and Chief Executive Officer of Crescent Hotels & Resorts. “Crescent is an award winning Marriott operator and is thrilled to partner with the entire project team in transforming the Westin complex into this beautiful dual branded property with the addition of the Element.”

In addition to the recently completed renovations, a substantial expansion of the social and meeting space is planned in 2017 with the addition of a second ballroom and IACC certified meeting rooms. Members of the International Association of Conference Centres (IACC) meet the highest quality standards in room design, food and beverage services and meeting technology.

While the Westin and Element by Westin are both Marriott brands, this is the first dual property complex in the country with both the Westin and Element brands in one location. Guests at both hotels enjoy spectacular views and easy access to the very popular Bridge Street Town Center, where the hotel complex is located. The Element by Westin Huntsville is now open for business, please visit www.elementhuntsville.com to learn more and book reservations.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

About Element

Element® (extended stay hotels) first opened in 2008, providing a modern, upscale and intuitively designed hotel experience that allows travelers a place to thrive. Whether stopping by for a few days or settling in for a few weeks, Element hotels proves that time away from home doesn’t mean time away from life. All Element hotels are pursuing LEED certification furthering the green from the ground up sensibility of the brand. Extended Stay Reimagined. For more information, visit www.starwoodhotels.com/element.

Contact:
Mark Nelson
General Manager
mnelson@westinhuntsville.com
256.428.5427

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.