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Remington Hotels Names Sileshi Mengiste Vice President of Operations for Bardessono Hotel & Spa

YOUNTVILLE, CA. April 18, 2017 – Bardessono Hotel & Spa, the luxurious, LEED Platinum Certified wine country retreat in the heart of Yountville, welcomes new Vice President of Operations, Sileshi Mengiste. Appointed to elevate the Bardessono guest experience and lead developments in Napa Valley on behalf of Remington Hotels, Mengiste delivers expert, luxury hospitality leadership.

“Sileshi’s ability to deliver revenue and top talent in our industry is unparalleled,” said Mark Sharkey, president of Remington. “His new leadership role on the West Coast is a welcomed addition for Remington Hotels.”

Mengiste most recently served as the divisional vice president of Remington Hotels Luxury Division, where he has unassumingly drove success for the luxury hotel portfolio in New York, Florida, Washington, D.C. and Chicago.

Prior to Remington Hotels, Mengiste served as Executive Director of Hotel Operations for the famed 2,700-roomed Wynn Resort in Las Vegas, working directly with Steve Wynn to bolster guest experience. Mengiste also worked as general manager for household name hotels such as Le Meridian San Francisco, Four Seasons Hotels and Resorts and St. Regis Hotel in Houston, maintaining their unparalleled standards of guest satisfaction.

“I have been fortunate to work with amazing people who are equally passionate about the hospitality industry,” says Sileshi Mengiste vice president of operations for Bardessono. “I have loved developing new leadership teams while building a division of luxury hotels that each have a specific focus on their brand positioning. I look forward to spearheading the future growth of Bardessono and other projects in Napa Valley.”

Recently recognized as a one of the top 50 luxury hotels in the U.S., scoring in the top 10 percent of domestic hotels by U.S. News & World Report and nestled in the heart of Yountville, Bardessono prides itself on offering a mindful approach to living the good life. “Deep green” with luxury, a subtle aesthetic, privacy and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead. The hotel boasts Lucy Restaurant & Bar with its own on-site, CCOF (California Certified Organic Farming) culinary garden, and a full service spa as well as personalized spa treatment areas in each of its guest rooms.

To learn more about Bardessono Hotel & Spa, please call (707) 204-6000, visit www.bardessono.com, or follow on Facebook and Instagram.

Contact:
Autumn Barnes Mayfield
amayfield@mayfieldpr.com
850.421.9007

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.