Appointments & Promotions

Baros Maldives Welcomes Daniel Draxl as New Marketing Manager

BAROS, MV. April 17, 2017 - Daniel Draxl has been appointed marketing manager at Baros Maldives, a lush, award-winning private island resort consisting of 75 secluded overwater and beachside villas. In his new position, he oversees all marketing activities and strategy on behalf of the renowned resort. The appointment is effective immediately.

Draxl brings a wealth of experience in planning and implementation of international marketing campaigns, sales activities, business development, new market research, media relations and more.

Prior to joining Baros, Draxl served as the marketing manager at Kitzbühel Tourism Board, one of the world’s leading alpine destinations. His role consisted of B2B and B2C marketing for European business markets including Germany, Switzerland, CEE, China, Belgium, France, Italy and Spain.

Draxl holds a Master’s degree from León Kassel Annecy Trento, completing in studies at universities in Italy, France, Germany and Spain and an Austrian-French double Bachelor’s degree in International Business Studies from Montpellier Kufstein. He is fluent in five languages including German, English, Italian, French and Spanish.

About Baros Maldives:

Baros Maldives is a privately-owned Maldivian island, just 25 minutes by luxury speedboat from the Maldives International Airport, with 75 secluded villas, both overwater and by the beach. The resort has three gourmet class restaurants as well as private dining being available on Villa decks, during a dhoni cruise, on the beach or on a sandbank in the lagoon. There is also a cocktail lounge, a palm garden bar and a curated connoisseurs’ wine cellar.

Contact:
daniel.draxl@baros.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.