Appointments & Promotions

Baros Maldives Welcomes Daniel Draxl as New Marketing Manager

BAROS, MV. April 17, 2017 - Daniel Draxl has been appointed marketing manager at Baros Maldives, a lush, award-winning private island resort consisting of 75 secluded overwater and beachside villas. In his new position, he oversees all marketing activities and strategy on behalf of the renowned resort. The appointment is effective immediately.

Draxl brings a wealth of experience in planning and implementation of international marketing campaigns, sales activities, business development, new market research, media relations and more.

Prior to joining Baros, Draxl served as the marketing manager at Kitzbühel Tourism Board, one of the world’s leading alpine destinations. His role consisted of B2B and B2C marketing for European business markets including Germany, Switzerland, CEE, China, Belgium, France, Italy and Spain.

Draxl holds a Master’s degree from León Kassel Annecy Trento, completing in studies at universities in Italy, France, Germany and Spain and an Austrian-French double Bachelor’s degree in International Business Studies from Montpellier Kufstein. He is fluent in five languages including German, English, Italian, French and Spanish.

About Baros Maldives:

Baros Maldives is a privately-owned Maldivian island, just 25 minutes by luxury speedboat from the Maldives International Airport, with 75 secluded villas, both overwater and by the beach. The resort has three gourmet class restaurants as well as private dining being available on Villa decks, during a dhoni cruise, on the beach or on a sandbank in the lagoon. There is also a cocktail lounge, a palm garden bar and a curated connoisseurs’ wine cellar.

Contact:
daniel.draxl@baros.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.