Expansions & Renovations

Embassy Suites by Hilton Colorado Springs Completes Extensive Renovation

Full-service, upscale hotel brand updates guest suites, common spaces and on-site restaurant

COLORADO SPRINGS, CO. April 17, 2017 – Embassy Suites by Hilton Colorado Springs, part of Hilton Worldwide’s (NYSE: HLT) global brand of upscale, all-suite hotels, announced today the completion of its multi-million dollar renovation under the management of Spire Hospitality. The transformation includes modernized design updates to all of the 206 guest suites, in-house restaurant and bar, atrium and other public areas, providing an elevated stay option for business and leisure travelers visiting the Colorado Springs and scenic Pikes Peak area.

The hotel’s expansive atrium introduces a completely revitalized space where guests socialize and unwind. Featuring new meeting and event space, rebranded restaurant and bar as well as ultramodern two-room suites suitable for both business and leisure travelers, the hotel transformation debuts an ideal option for all-suite style accommodations in the Colorado Springs area.

"The reimagined Embassy Suites by Hilton Colorado Springs debuts as a modern-day retreat in an ideal location for travelers,” said Jeff Zelkin, general manager, Embassy Suites by Hilton Colorado Springs. "The renovated hotel offers a unique combination of the rugged outdoors, with breathtaking views of Pikes Peak and sleek sophistication featured in the beautifully updated atrium and guestrooms, creating an aesthetically pleasing and ergonomically-minded space that fosters relaxation and comfort for travelers."

The newly enhanced Embassy Suites by Hilton Colorado Springs provides guests with the brand’s signature services and amenities. The two-room suite accommodations include a private guestroom and separate living area with a sectional chaise lounge and queen-size sofa sleeper, and modern comforts include two flat screen high-definition TVs, a refrigerator, coffee maker, microwave and a selection of gourmet coffee and teas from The Coffee Bean & Tea Leaf®.

Additionally, the hotel’s artfully designed and ergonomically minded furnishings complete the common spaces and suites, while eco-minded features include a high-quality, energy-efficient lighting system, linen reuse program and recycling program.

More than 7,000 square feet of newly remodeled, flexible meeting space offers inventive set-up options, advanced audiovisual equipment, and high-speed Wi-Fi Internet access. The event spaces include large meeting rooms, boardroom, conference space and ballroom. The hotel’s dedicated and knowledgeable staff offers personalized event planning and customized catering selections.

14ers, the in-house restaurant and bar offers local dishes and signature cocktails. In the atrium, free made-to-order breakfast and a complimentary evening reception featuring alcoholic beverages and light snacks are offered for all guests.

The hotel boasts a premier location nearby Colorado Springs attractions including Pikes Peak, the United States Air Force Academy and the US Olympic Training Center. It is located less than 15 miles from Colorado Springs Municipal Airport.

Embassy Suites by Hilton Colorado Springs participates in the Hilton Honors® loyalty program, which is open to all guests and free to join; visit here for enrollment information. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton Honors app, where Honors members can check-in, choose their room, and access their room using a Digital Key.

Embassy Suites by Hilton Colorado Springs is located at 7290 Commerce Center Drive. For reservations or more information, visit www.coloradosprings.embassysuites.com or call +1 719 599 9100.

Spire Hospitality, one of the nation’s leading and most respected hotel management companies, has now renovated a collection of eight Embassy Suites by Hilton acquired by AWH Partners, LLC, a privately held, New York-based, real estate investment, development and management firm.

About Spire Hospitality

Spire Hospitality, based in Chicago, Ill., is a third-party operator of 5,871 room keys and more than 350,000 square feet of meeting space in hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group, (HOT) Starwood Hotels & Resorts and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.

About Embassy Suites by Hilton

Embassy Suites by Hilton, one of Hilton Worldwide’s 13 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 225 hotels with more than 40 in the pipeline. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton Honors app. For more information, visit www.embassysuites.com, and connect with Embassy Suites by Hilton at news.embassysuites.com, www.facebook.com/embassysuiteshotels and www.twitter.com/EmbassySuites. Note to Editors: Service of alcohol is subject to state and local laws.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.