Appointments & Promotions

London Calling: The Curtain Blazes into the British Capital this Summer with Chef Marcus Samuelsson at the Culinary Core

Acclaimed New York chef and restaurateur, Marcus Samuelsson, to make UK debut at The Curtain with the launch of Red Rooster Shoreditch & first ever taqueria concept. The Curtain is a new brand from New York hotelier Michael Achenbaum, marking his first venture in Europe

NEW YORK, NY. April 11, 2017 – Opening Summer 2017 in East London’s vibrant Shoreditch neighborhood, The Curtain is an entirely new brand and vision from Michael Achenbaum – co-founder of Gansevoort Hotel Group. The Curtain will embrace a New York sensibility with Achenbaum’s signature rooftop restaurant & pool, 120 guestrooms and suites, Marcus Samuelsson’s first UK outpost of Red Rooster Harlem, an exclusive members club, and a ‘CBGB inspired’ live performance space.

Named after its location on Curtain Road, the $100 million project reflects the thriving, creative pulse of Shoreditch – a mecca for striking art, design, and tech culture while encompassing a modern industrial New York feel. A unique curation of New York’s unparalleled nonstop service combined with the raw eccentricity of Shoreditch creates the perfect fusion of NY-LON.

Award-winning New York chef and restaurateur Marcus Samuelsson will launch his iconic Red Rooster restaurant at the hotel, alongside an all-day taqueria & bar concept. Renowned for his twist on classic American dishes, Samuelsson’s Red Rooster Shoreditch menu will celebrate the roots of American cuisine and true Southern soul food, while drawing inspiration from Shoreditch’s dynamic and culturally diverse surroundings.

Eclectic in style, each of the 120 guestrooms and suites will exude a luxurious, yet quirky aesthetic by Duncan Miller Ullmann Design. Exposed brick walls, hardwood floors and modern lighting contrast with custom-designed artwork by British rock ‘n’ roll photographer, Mick Rock. As with food and drink throughout The Curtain, the hotel takes its minibar offering very seriously with meticulous, locally sourced products available where possible. From 5-7pmdaily, a bartender will arrive with a sundowner trolley, to mix fresh and creative cocktails in-room.

Michael Achenbaum says of his first venture in the European market, "We spent nearly a decade scouting locations throughout London, with the last 7 years specifically focused on the emerging East London area. It’s in our DNA to create hotels in neighborhoods that are not only ahead of the curve but also in areas that are growing. The Curtain is that vision come to life.”

Open 24 hours, the gym is a collaboration with London’s much loved private fitness brand, The Vault Gym, and will offer personalized workouts and access to the British capital’s leading wellness experts. Early morning yoga classes in the hotel’s ballroom and BOOM Cycle in the ‘CBGB inspired’ live performance space are just a taste of the variety of classes in store for hotel guests and club members. For relaxation, a dedicated wellness area complete with steam room and two treatment rooms will provide facials, massage & physiotherapy, male grooming and a nail bar.

Upstairs, a Moroccan-style heated pool and all-day brasserie is set against the backdrop of East London’s urban skyline. With a retractable glass roof, hotel guests and members will have exclusive access to the rooftop at The Curtain, for all-year dining and drinking. The all-day restaurant & bar (LIDO), is complimented by the pristine year-round pool, lush gardens and daybeds during summer months. The menu will offer fresh and seasonal dishes alongside an extensive wine list including a wide selection available by the glass.

Beyond the rooftop restaurant and pool, the club at The Curtain provides a carefully curated collection of spaces for its members including a fully-soundproof live performance space and late-night offerings at Billy’s Bar. Club spaces will be open from 8am – 2am daily, for coffee, juices, breakfast, lunch, cocktails, snacks and all the bits in between. Members-only events will be programmed throughout the week in LP, The Curtain’s Live Performance room comprising of secret gigs, DJs, acoustic performances and spoken word. In fall 2017, a members-only coworking space will open on the ground floor of the hotel.

For private events, the Ballroom will hold up to 200 people seated and 350 standing, with state of the art systems, bespoke menus and a dedicated planner to cater to every whim. For more intimate affairs, The Curtain features a private room at Red Rooster Shoreditch (seating up to 14) and a 40 seat, lounge-style screening room, designed for movie nights, exclusive previews, presentations and events.

Rates start from £240 + tax, per night.
www.thecurtain.com / +44 (0) 203 146 4545

Contact:
Sara Davis
Senior Publicist
sdavis@njfpr.com
212 228 1500

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.