Business & Finance

The Diplomat Beach Resort in Hollywood, Florida Emerges from $100 Million Transformation

HOLLYWOOD, FL. April 11, 2017 - A new icon has officially taken center stage in Hollywood, Florida, The Diplomat Beach Resort, Curio Collection by Hilton. Emerging from a $100 million transformation, The Diplomat Beach Resort is an oceanfront, experiential destination resort offering a fresh new take on vacationing. From the Atlantic coast to Intracoastal, the reinvented resort pays homage to the hotel's storied past as a social hub, which began in 1958, with a modern take on design and amenities, including more than 10 new culinary concepts. As part of Curio Collection by Hilton, a global set of remarkable upper upscale hotels handpicked for their unique character, The Diplomat Beach Resort redefines comfort and style with 1,000 re-imagined guestrooms and suites and indoor and outdoor public spaces, bringing the resort's sunny, beachfront location to life. And, the property's variety of culinary offerings and programming creates a central hub for the surrounding community, giving locals a new Hollywood destination to call home.

"We are excited to introduce a revolutionary way to vacation through the introduction of the newly-redesigned Diplomat Beach Resort. We have created a destination for all travelers, offering un-paralleled experiences through carefully-curated programming, dining destinations and spaces meant for celebrations," said Shai Zelering Managing Director and Head of Asset Management, Thayer Lodging Group, Brookfield Hotel Properties. "The Diplomat Beach Resort is now the area's go-to resort, bringing locals and travelers together at the epicenter of Hollywood, Florida, to indulge in specialty services and amenities rooted in local inspiration with impeccable designs."

The Diplomat Beach Resort's all-inclusive mindset and offerings provides travelers and locals with the ease they seek, whether visiting for business or pleasure, by bringing a collection of experiences together in one place, all set around the resort's pristine footprint between the Atlantic Ocean and Intracoastal Waterway.

"As one of our first hand-picked Curio Collection by Hilton hotels, we are proud of this iconic resort's legacy and thrilled to support The Diplomat Beach Resort's re-birth," said Mark Nogal, Global Head, Curio Collection by Hilton. "Having hosted everyone from celebrities to politicians, the fully reimagined property in South Florida continues to be an exciting and storied part of our fast-growing collection as it enters a new era of welcoming and entertaining guests."

ROOM TO RETREAT

With more than 1,000 guest rooms – including a Presidential suite, 515 king rooms and 484 double rooms, with 96 being suites – The Diplomat Beach Resort is the largest hotel in Broward County, offering sweeping views of the Atlantic Ocean or Intracoastal Waterway with an abundance of natural light.

All rooms feature unobstructed ocean or Intracoastal vantage points, while most suites boast 180-degree views of the tropical surroundings including a variety of premier suites, the Governor and Presidential suites, each with an individual identity delivering on guest's needs.

Guestrooms at the property depict two separate design schemes: Sunrise and Sunset. Sunrise rooms are modern, vibrant and refreshing with earthy tones that provide a soothing, calm atmosphere accented with blue ocean colors. Tactile rope accents are weaved into bedside lighting and deckchairs, while custom designed carpets recall the organic coral and sand patterns found locally. Vintage artwork reflects the region's history and streamlined furniture lend to the spacious room layouts. Sunset rooms present a more subtle, modern and organic design scheme with views overlooking the famous South Florida west horizon, giving guests a front seat view to famous and stunning sunsets.

A CULINARY DESTINATION

The Diplomat Beach Resort has a new and simple approach to food: whatever you want, wherever you are. The resort now offers 10 innovative and surprising culinary destinations.

Unique dishes and drinks highlight ingenuity and variety, using locally sourced ingredients and fresh mixes for cocktails created on-site. Each destination is rooted in strong culinary sensibilities and exudes brand individuality, creating distinct spaces and experiences.

COME TOGETHER AT THE DIPLOMAT BEACH RESORT

With 209,000 square feet of flexible function and meeting space, The Diplomat Beach Resort, Curio Collection by Hilton continues to serve as the premier location for business travel and large-scale conferences, weddings and milestone celebrations. With recent upgrades in comprehensive technology, transportation services and unbeatable ocean views, travelers and locals can expect thoughtfully designed and unique spaces meant to create memorable meetings, events and weddings: •50,000 square foot unobstructed Great Hall •Four ballrooms, including 20,000 square foot Grand Ballroom overlooking the Atlantic •39 breakout rooms, ideal for smaller events •Outdoor special event areas including the pool deck and 33rd floor lounge space •On-site IT and audio-visual support •Specialty packages, rates and programming

For more information on the debut of The Diplomat Beach Resort Hollywood, please contact Harrison & Shriftman.

About The Diplomat Beach Resort

The Diplomat Beach Resort is Hollywood's newest icon, offering a fresh, new way to vacation. Boasting an oceanfront location, the 1,000-room resort features more than 10 culinary destinations, reimagined public spaces, a re-energized spa experience and more than 209,000 square feet of meetings and events space. For more information, please visit www.diplomatresort.com.

About Curio Collection by Hilton™

Curio Collection by Hilton™ (curiocollection.com), launched in 2014, is a global portfolio of remarkable, upper upscale hotels and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking one-of-a-kind discoveries and authentic experiences, all backed by Hilton (NYSE: HLT) and its award-winning Hilton Honors program. Discover the latest Curio Collection by Hilton stories at news.curio.com.

About Thayer Lodging Group, Brookfield Hotel Properties

Thayer Lodging Group, Brookfield Hotel Properties is the hotel asset management and hospitality investment arm for Brookfield Asset Management. Since forming its first private equity fund in 1991, Thayer Lodging Group has completed 51 hotel investments with a total acquisition cost of approximately $4 billion. Brookfield Hotel Properties seeks to invest in hotels where the Company's expertise can add value through its time-tested strategies, which include extensive renovation, market repositioning, and rebranding as methods of improving net operating incomes.

Contact:
Ashley R. Salom
asalom@hs-pr.com
+1 305 534 0008

Lisa Cole
Lisa.cole@hilton.com
+1 305 866 3646

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.