Business & Finance

The Diplomat Beach Resort in Hollywood, Florida Emerges from $100 Million Transformation

HOLLYWOOD, FL. April 11, 2017 - A new icon has officially taken center stage in Hollywood, Florida, The Diplomat Beach Resort, Curio Collection by Hilton. Emerging from a $100 million transformation, The Diplomat Beach Resort is an oceanfront, experiential destination resort offering a fresh new take on vacationing. From the Atlantic coast to Intracoastal, the reinvented resort pays homage to the hotel's storied past as a social hub, which began in 1958, with a modern take on design and amenities, including more than 10 new culinary concepts. As part of Curio Collection by Hilton, a global set of remarkable upper upscale hotels handpicked for their unique character, The Diplomat Beach Resort redefines comfort and style with 1,000 re-imagined guestrooms and suites and indoor and outdoor public spaces, bringing the resort's sunny, beachfront location to life. And, the property's variety of culinary offerings and programming creates a central hub for the surrounding community, giving locals a new Hollywood destination to call home.

"We are excited to introduce a revolutionary way to vacation through the introduction of the newly-redesigned Diplomat Beach Resort. We have created a destination for all travelers, offering un-paralleled experiences through carefully-curated programming, dining destinations and spaces meant for celebrations," said Shai Zelering Managing Director and Head of Asset Management, Thayer Lodging Group, Brookfield Hotel Properties. "The Diplomat Beach Resort is now the area's go-to resort, bringing locals and travelers together at the epicenter of Hollywood, Florida, to indulge in specialty services and amenities rooted in local inspiration with impeccable designs."

The Diplomat Beach Resort's all-inclusive mindset and offerings provides travelers and locals with the ease they seek, whether visiting for business or pleasure, by bringing a collection of experiences together in one place, all set around the resort's pristine footprint between the Atlantic Ocean and Intracoastal Waterway.

"As one of our first hand-picked Curio Collection by Hilton hotels, we are proud of this iconic resort's legacy and thrilled to support The Diplomat Beach Resort's re-birth," said Mark Nogal, Global Head, Curio Collection by Hilton. "Having hosted everyone from celebrities to politicians, the fully reimagined property in South Florida continues to be an exciting and storied part of our fast-growing collection as it enters a new era of welcoming and entertaining guests."

ROOM TO RETREAT

With more than 1,000 guest rooms – including a Presidential suite, 515 king rooms and 484 double rooms, with 96 being suites – The Diplomat Beach Resort is the largest hotel in Broward County, offering sweeping views of the Atlantic Ocean or Intracoastal Waterway with an abundance of natural light.

All rooms feature unobstructed ocean or Intracoastal vantage points, while most suites boast 180-degree views of the tropical surroundings including a variety of premier suites, the Governor and Presidential suites, each with an individual identity delivering on guest's needs.

Guestrooms at the property depict two separate design schemes: Sunrise and Sunset. Sunrise rooms are modern, vibrant and refreshing with earthy tones that provide a soothing, calm atmosphere accented with blue ocean colors. Tactile rope accents are weaved into bedside lighting and deckchairs, while custom designed carpets recall the organic coral and sand patterns found locally. Vintage artwork reflects the region's history and streamlined furniture lend to the spacious room layouts. Sunset rooms present a more subtle, modern and organic design scheme with views overlooking the famous South Florida west horizon, giving guests a front seat view to famous and stunning sunsets.

A CULINARY DESTINATION

The Diplomat Beach Resort has a new and simple approach to food: whatever you want, wherever you are. The resort now offers 10 innovative and surprising culinary destinations.

Unique dishes and drinks highlight ingenuity and variety, using locally sourced ingredients and fresh mixes for cocktails created on-site. Each destination is rooted in strong culinary sensibilities and exudes brand individuality, creating distinct spaces and experiences.

COME TOGETHER AT THE DIPLOMAT BEACH RESORT

With 209,000 square feet of flexible function and meeting space, The Diplomat Beach Resort, Curio Collection by Hilton continues to serve as the premier location for business travel and large-scale conferences, weddings and milestone celebrations. With recent upgrades in comprehensive technology, transportation services and unbeatable ocean views, travelers and locals can expect thoughtfully designed and unique spaces meant to create memorable meetings, events and weddings: •50,000 square foot unobstructed Great Hall •Four ballrooms, including 20,000 square foot Grand Ballroom overlooking the Atlantic •39 breakout rooms, ideal for smaller events •Outdoor special event areas including the pool deck and 33rd floor lounge space •On-site IT and audio-visual support •Specialty packages, rates and programming

For more information on the debut of The Diplomat Beach Resort Hollywood, please contact Harrison & Shriftman.

About The Diplomat Beach Resort

The Diplomat Beach Resort is Hollywood's newest icon, offering a fresh, new way to vacation. Boasting an oceanfront location, the 1,000-room resort features more than 10 culinary destinations, reimagined public spaces, a re-energized spa experience and more than 209,000 square feet of meetings and events space. For more information, please visit www.diplomatresort.com.

About Curio Collection by Hilton™

Curio Collection by Hilton™ (curiocollection.com), launched in 2014, is a global portfolio of remarkable, upper upscale hotels and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking one-of-a-kind discoveries and authentic experiences, all backed by Hilton (NYSE: HLT) and its award-winning Hilton Honors program. Discover the latest Curio Collection by Hilton stories at news.curio.com.

About Thayer Lodging Group, Brookfield Hotel Properties

Thayer Lodging Group, Brookfield Hotel Properties is the hotel asset management and hospitality investment arm for Brookfield Asset Management. Since forming its first private equity fund in 1991, Thayer Lodging Group has completed 51 hotel investments with a total acquisition cost of approximately $4 billion. Brookfield Hotel Properties seeks to invest in hotels where the Company's expertise can add value through its time-tested strategies, which include extensive renovation, market repositioning, and rebranding as methods of improving net operating incomes.

Contact:
Ashley R. Salom
asalom@hs-pr.com
+1 305 534 0008

Lisa Cole
Lisa.cole@hilton.com
+1 305 866 3646

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.