Appointments & Promotions

Wyndham Hotel Group's Geoff Ballotti Named U.S. Travel National Chair

WASHINGTON, DC. April 11, 2017 — The U.S. Travel Association on Monday announced Geoff Ballotti, president and CEO of Wyndham Hotel Group, as its new national chair. He was elected in a member-wide vote. Last week, Ballotti presided over his first Board of Directors meeting as national chair.

Ballotti succeeds Travel Oregon CEO Todd Davidson.

"We are thrilled to welcome Geoff as our new chair," said U.S. Travel Association President and CEO Roger Dow. "Who better to help us emphasize the tremendous power of travel in our lives and the U.S. economy than someone whose professional life is all about hospitality? Geoff’s experience and expertise will help us continue to elevate our message to the highest levels of government leadership, and advocate for policies that keep America an attractive, welcoming destination for travelers around the world."

As national chair of U.S. Travel, Ballotti will guide the board and association’s efforts to:

•Increase travel to and within the United States;

•Aggressively highlight the role of the U.S. travel industry in driving increased economic growth and opportunity; and

•Advocate for policies that secure and facilitate travel, keeping the U.S. "open for business."

"Travel makes us culturally richer, while simultaneously fueling both the U.S. economy and economies around the world," Ballotti said. "Together we’ll continue to drive an agenda that supports connectivity—not isolationism—and encourages safe and secure travel to and throughout the United States."

As president and chief executive officer of the Wyndham Hotel Group, Ballotti leads a team laser-focused on transforming the company’s quality, technology, sales, marketing and loyalty programs. He stewards its operation and growth, including the 2015 acquisition of Dolce Hotels & Resorts and 2016 acquisition of FEN Hotels in Latin America. Wyndham Hotel Group is elevating the experience of the everyday traveler, wherever they go, however they choose to stay, and reimagining hotels generations grew up with while creating new experiences travelers crave. The company’s unmatched portfolio features internationally recognized trademarks including Days Inn®, Ramada® and Super 8®, and is united by the award-winning loyalty program, Wyndham Rewards.

About U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.3 trillion in economic output and supports 15.3 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org.

Contact:
Cathy Keefe Reynolds
ckeefe@ustravel.org
202.408.2183

Jamie Morris
jmorris@ustravel.org
202.218.3621

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.