Appointments & Promotions

Wyndham Hotel Group's Geoff Ballotti Named U.S. Travel National Chair

WASHINGTON, DC. April 11, 2017 — The U.S. Travel Association on Monday announced Geoff Ballotti, president and CEO of Wyndham Hotel Group, as its new national chair. He was elected in a member-wide vote. Last week, Ballotti presided over his first Board of Directors meeting as national chair.

Ballotti succeeds Travel Oregon CEO Todd Davidson.

"We are thrilled to welcome Geoff as our new chair," said U.S. Travel Association President and CEO Roger Dow. "Who better to help us emphasize the tremendous power of travel in our lives and the U.S. economy than someone whose professional life is all about hospitality? Geoff’s experience and expertise will help us continue to elevate our message to the highest levels of government leadership, and advocate for policies that keep America an attractive, welcoming destination for travelers around the world."

As national chair of U.S. Travel, Ballotti will guide the board and association’s efforts to:

•Increase travel to and within the United States;

•Aggressively highlight the role of the U.S. travel industry in driving increased economic growth and opportunity; and

•Advocate for policies that secure and facilitate travel, keeping the U.S. "open for business."

"Travel makes us culturally richer, while simultaneously fueling both the U.S. economy and economies around the world," Ballotti said. "Together we’ll continue to drive an agenda that supports connectivity—not isolationism—and encourages safe and secure travel to and throughout the United States."

As president and chief executive officer of the Wyndham Hotel Group, Ballotti leads a team laser-focused on transforming the company’s quality, technology, sales, marketing and loyalty programs. He stewards its operation and growth, including the 2015 acquisition of Dolce Hotels & Resorts and 2016 acquisition of FEN Hotels in Latin America. Wyndham Hotel Group is elevating the experience of the everyday traveler, wherever they go, however they choose to stay, and reimagining hotels generations grew up with while creating new experiences travelers crave. The company’s unmatched portfolio features internationally recognized trademarks including Days Inn®, Ramada® and Super 8®, and is united by the award-winning loyalty program, Wyndham Rewards.

About U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.3 trillion in economic output and supports 15.3 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org.

Contact:
Cathy Keefe Reynolds
ckeefe@ustravel.org
202.408.2183

Jamie Morris
jmorris@ustravel.org
202.218.3621

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.