Appointments & Promotions

Denihan Hospitality Names Vera Manoukian as President & Chief Operating Officer

NEW YORK, NY. April 11, 2017 - Denihan Hospitality, an independent owner and operator of boutique hotels in top U.S. urban markets, announced that Vera Manoukian has joined as President and Chief Operating Officer. In her role, Vera is responsible for operations and management of the company and delivering superior performance, as well as accelerating pipeline growth of its portfolio of both branded and independent boutique luxury and lifestyle hotels. Vera's appointment comes just as the company is preparing to open two new James Hotels: The James - West Hollywood and The James - NoMad on Madison Avenue in NYC.

"We are thrilled to announce the appointment of Vera Manoukian as our President and COO," said Patrick Denihan. "She is a seasoned and accomplished leader that will help us achieve improved results through superior performance, expand our portfolio and take us to the next level." "As a family business that has been in existence for over 50 years, we are very aware of the need to continually strive for excellence in everything we do. Vera comes with the breadth and depth of experience to lead Denihan forward," said Brooke Barrett.

"I am honored to be given this opportunity to join Denihan at this exciting time in the business. Denihan has a quality portfolio of hotels that is poised to grow and exceed customer expectations," said Vera Manoukian.

Ms. Manoukian is a seasoned professional with over 30 years of experience in the hospitality industry, primarily with Starwood Hotels and Resorts. Most recently, she served as Senior Vice President of Operations leading Starwood's largest geographic region with 68 properties, delivering over $3.4 billion in revenue with 7 brands and 35,000 rooms in both full service and luxury hotels. During her tenure at Starwood, Vera was recognized for her operational excellence and maximizing performance, while also successfully managing her region's growth and development pipeline.

Manoukian holds an MBA from the University of Southern New Hampshire, specializing in Marketing, and a Bachelor of Science degree from Rivier University of New Hampshire.

About Denihan Hospitality

Denihan is a privately-held, full service management and development company. The company owns and/or operates boutique hotels in major urban markets throughout the U.S. For over 50 years, Denihan has built a world-class lodging investment platform within the boutique/lifestyle hotel space, creating value by acquiring, repositioning and managing independent assets. The Denihan portfolio includes properties operating under The James and Affinia Hotel Collection brands, as well as several Manhattan independent boutique hotels, including The Surrey, voted the #1 hotel in New York City in the Conde Nast Traveler 2016 'Readers' Choice Awards' and #1 hotel in New York City in Travel + Leisure's 2016 'World's Best Awards'. The Denihan portfolio also includes an impressive list of chef-driven restaurants and bars. The company's uniquely guest-centric approach, refined through three generations of Denihan leadership, has made it an industry leader in hospitality, property and restaurant development, as well as hotel operations, management and marketing. More details can be found at www.denihan.com.

Contact:
Will Davis
212-463-7245

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.