Business & Finance

CAFFLUENCE: Where a Western Cattle Drive is Lassoed with Five-Star Luxury

Only at The Broadmoor in Colorado Catt-Drive

COLORADO SPRINGS, CO. April 10, 2017 - Move along little prose. There is a new word, adventure, and experience in the world of travel, and it’s not Galantine’s Day, Glamping, Staycation or Babymoon.

It’s where real women and men (mostly from “town” or “the city”) come face-to-face with cows, a horse, and join in that all-American journey called a cattle drive. But this is not a scene from the great movie City Slickers, this is the legendary Broadmoor’s version of a cattle drive, where luxury prevails and where “The West” begins.

This is caffluence.

Call it what you will, the Five Star, Five Diamond Broadmoor resort will begin offering new day-long cattle drive experiences this summer roped into a world of luxury and affluence.

These authentic excursions on the 3,200-acre Elk Glade Ranch in the high country of Colorado give guests a unique insight and fun hands-on experience into wrangling large herds of cattle. Guests play “hide and seek” to first find the cattle, who move freely about on the open range, then drive them onto their summer or winter pastures near the slopes of Pikes Peak – the peak that inspired Katharine Lee Bates to pen “America the Beautiful.”

How much more American can you get?

Tired but invigorated guests return to the grandeur and hospitality of The Broadmoor, where sore muscles can be soothed in the Five-Star spa and bellies can be filled with delicacies from one of the resort’s ten award-winning restaurants.

Hey, you can even order a steak at La Taverne, The Broadmoor’s legendary steak house. You’ll have earned it.

Digital images and interviews are available upon request.

Contact:
Sally Spaulding
Percepture
sspaulding@percepture.com
970-986-9063

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.