Business & Finance

CAFFLUENCE: Where a Western Cattle Drive is Lassoed with Five-Star Luxury

Only at The Broadmoor in Colorado Catt-Drive

COLORADO SPRINGS, CO. April 10, 2017 - Move along little prose. There is a new word, adventure, and experience in the world of travel, and it’s not Galantine’s Day, Glamping, Staycation or Babymoon.

It’s where real women and men (mostly from “town” or “the city”) come face-to-face with cows, a horse, and join in that all-American journey called a cattle drive. But this is not a scene from the great movie City Slickers, this is the legendary Broadmoor’s version of a cattle drive, where luxury prevails and where “The West” begins.

This is caffluence.

Call it what you will, the Five Star, Five Diamond Broadmoor resort will begin offering new day-long cattle drive experiences this summer roped into a world of luxury and affluence.

These authentic excursions on the 3,200-acre Elk Glade Ranch in the high country of Colorado give guests a unique insight and fun hands-on experience into wrangling large herds of cattle. Guests play “hide and seek” to first find the cattle, who move freely about on the open range, then drive them onto their summer or winter pastures near the slopes of Pikes Peak – the peak that inspired Katharine Lee Bates to pen “America the Beautiful.”

How much more American can you get?

Tired but invigorated guests return to the grandeur and hospitality of The Broadmoor, where sore muscles can be soothed in the Five-Star spa and bellies can be filled with delicacies from one of the resort’s ten award-winning restaurants.

Hey, you can even order a steak at La Taverne, The Broadmoor’s legendary steak house. You’ll have earned it.

Digital images and interviews are available upon request.

Contact:
Sally Spaulding
Percepture
sspaulding@percepture.com
970-986-9063

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.