Business & Finance

RLHC maintaining consistent growth in 2017

Company has opened 18 hotels and executed 11 FLAs

SPOKANE, WA. April 10, 2017 — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has maintained its consistent growth from coast to coast by opening 18 hotels and signing 11 franchise license agreements since the start of the year.

“The rate at which RLHC is expanding is directly attributable to the success of our guest management system, RevPak, combined with our group of seasoned franchise development directors,” said EVP and President of Global Development Roger Bloss. “These properties that signed or opened are welcome additions to the RLHC system, and we look forward to building on our accomplishments the rest of the year.”

RLHC brands opened in 13 states, including two Hotel RLs, four Red Lion Inn & Suites, 11 Americas Best Value Inns and one Country Hearth Inn. Notable property openings were Hotel RLs in Omaha, Nebraska and Brooklyn, New York; Red Lion Inn & Suites in Fayetteville, North Carolina and Everett, Washington; and Americas Best Value Inns in Fort Worth, Texas; Houston, Texas and Baton Rouge, Louisiana.

The franchise license agreements were executed in seven different states, including two Red Lion Inn & Suites and nine Americas Best Value Inns. Included in the list is a 131-room Red Lion Inn & Suites in Dayton, Ohio, which is holding a ribbon cutting ceremony and open house on April 12 for the public and local government officials.

About RLHC

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Americas Best Value Inn, Canadas Best Value Inn, Lexington, America’s Best Inns & Suites, Country Hearth Inns, Jameson Inn, Signature Inn and 3 Palms Hotels & Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.