{HBR_LEAD_468x60.media}

Business & Finance

RLHC maintaining consistent growth in 2017

Company has opened 18 hotels and executed 11 FLAs

SPOKANE, WA. April 10, 2017 — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has maintained its consistent growth from coast to coast by opening 18 hotels and signing 11 franchise license agreements since the start of the year.

“The rate at which RLHC is expanding is directly attributable to the success of our guest management system, RevPak, combined with our group of seasoned franchise development directors,” said EVP and President of Global Development Roger Bloss. “These properties that signed or opened are welcome additions to the RLHC system, and we look forward to building on our accomplishments the rest of the year.”

RLHC brands opened in 13 states, including two Hotel RLs, four Red Lion Inn & Suites, 11 Americas Best Value Inns and one Country Hearth Inn. Notable property openings were Hotel RLs in Omaha, Nebraska and Brooklyn, New York; Red Lion Inn & Suites in Fayetteville, North Carolina and Everett, Washington; and Americas Best Value Inns in Fort Worth, Texas; Houston, Texas and Baton Rouge, Louisiana.

The franchise license agreements were executed in seven different states, including two Red Lion Inn & Suites and nine Americas Best Value Inns. Included in the list is a 131-room Red Lion Inn & Suites in Dayton, Ohio, which is holding a ribbon cutting ceremony and open house on April 12 for the public and local government officials.

About RLHC

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Americas Best Value Inn, Canadas Best Value Inn, Lexington, America’s Best Inns & Suites, Country Hearth Inns, Jameson Inn, Signature Inn and 3 Palms Hotels & Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.