Business & Finance

Prism Hotels and Resorts To Manage Serene, a Vegas Resort

Newly rebranded boutique hotel to serve as a calming alternative destination away from the 24/7 stimulation of Las Vegas

DALLAS, TX. April 10, 2017 – Prism Hotels and Resorts, an award winning full service hotel management, investment, and advisory services company, announced today they will serve as the management and advisory support team for the newly rebranded property Serene, a Vegas Resort. Prism Hotels and Resorts’ President and CEO Steve Van made the announcement.

The two-story, 149-room hotel located at 455 E. Harmon Avenue in Las Vegas, will offer guests a contemporary and thoughtful environment conducive to escaping the heightened stimulation of Vegas, while still conveniently located steps away from the Vegas experience. Serene offers a calming and crisp white setting highlighted by accents of color, desert-inspired landscaping, and an outdoor environment ready for guests looking to take a dip in the pool or enjoy an hour of peace in the sun.

In addition to creating and launching the independent Serene brand for the hotel, Prism is embarking upon a number of property updates including refreshed guest rooms, an updated lobby and public space, and the opening the hotel’s new RLX restaurant. Derived from “relax,” the restaurant will offer guests a place to enjoy a simple, easy meal in a calm, yet highly attentive environment.

“Adding Serene to our ever-growing management portfolio of notable full-service properties nationally has been exciting for us to further expand our footprint of resorts on the west coast,” Van said. “We are guiding this hotel through a tremendous transformation, which will make it a hotel experience not to be missed by the traveler who wants to be in Vegas, but also wants time to relax and take advantage of some peace and quiet. This is a hotel that is offering guests an opportunity to recharge, which is not easily found in Vegas today.”

This management opportunity is an example of Prism’s growing relationship with independent entrepreneurial investors and owners. The company has a growing track record of being tapped by individual owners looking for a strong management partner to deliver results for their properties. Upgrades to the hotel, including guest rooms and RLX are currently underway. The hotel is located across from the Hard Rock Hotel and Casino, east of the Las Vegas Strip, only 1.9 miles from the McCarran International Airport.

For more information about Prism, please visit more information about Serene, a Vegas Resort, please visit

  **About Prism Hotels and Resorts

As an award winning full service hotel management, investment, and advisory services company, Dallas-based Prism Hotels & Resorts has developed a reputation for operational excellence by increasing hotel performance and delivering measurable results. With 30 years of experience, Prism leverages top industry talent to produce a best-in-class experience that extends from the front desk to the bottom line. Prism currently manages more than 25 hotels for multiple institutional and private owners including urban, suburban and resort destinations. The company has expertise managing all major brands as well as independent destination hotels. For more information, please visit**  

Coming Up In The September Online Hotel Business Review

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Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.