Business & Finance

Prism Hotels and Resorts To Manage Serene, a Vegas Resort

Newly rebranded boutique hotel to serve as a calming alternative destination away from the 24/7 stimulation of Las Vegas

DALLAS, TX. April 10, 2017 – Prism Hotels and Resorts, an award winning full service hotel management, investment, and advisory services company, announced today they will serve as the management and advisory support team for the newly rebranded property Serene, a Vegas Resort. Prism Hotels and Resorts’ President and CEO Steve Van made the announcement.

The two-story, 149-room hotel located at 455 E. Harmon Avenue in Las Vegas, will offer guests a contemporary and thoughtful environment conducive to escaping the heightened stimulation of Vegas, while still conveniently located steps away from the Vegas experience. Serene offers a calming and crisp white setting highlighted by accents of color, desert-inspired landscaping, and an outdoor environment ready for guests looking to take a dip in the pool or enjoy an hour of peace in the sun.

In addition to creating and launching the independent Serene brand for the hotel, Prism is embarking upon a number of property updates including refreshed guest rooms, an updated lobby and public space, and the opening the hotel’s new RLX restaurant. Derived from “relax,” the restaurant will offer guests a place to enjoy a simple, easy meal in a calm, yet highly attentive environment.

“Adding Serene to our ever-growing management portfolio of notable full-service properties nationally has been exciting for us to further expand our footprint of resorts on the west coast,” Van said. “We are guiding this hotel through a tremendous transformation, which will make it a hotel experience not to be missed by the traveler who wants to be in Vegas, but also wants time to relax and take advantage of some peace and quiet. This is a hotel that is offering guests an opportunity to recharge, which is not easily found in Vegas today.”

This management opportunity is an example of Prism’s growing relationship with independent entrepreneurial investors and owners. The company has a growing track record of being tapped by individual owners looking for a strong management partner to deliver results for their properties. Upgrades to the hotel, including guest rooms and RLX are currently underway. The hotel is located across from the Hard Rock Hotel and Casino, east of the Las Vegas Strip, only 1.9 miles from the McCarran International Airport.

For more information about Prism, please visit more information about Serene, a Vegas Resort, please visit

  **About Prism Hotels and Resorts

As an award winning full service hotel management, investment, and advisory services company, Dallas-based Prism Hotels & Resorts has developed a reputation for operational excellence by increasing hotel performance and delivering measurable results. With 30 years of experience, Prism leverages top industry talent to produce a best-in-class experience that extends from the front desk to the bottom line. Prism currently manages more than 25 hotels for multiple institutional and private owners including urban, suburban and resort destinations. The company has expertise managing all major brands as well as independent destination hotels. For more information, please visit**  

Coming Up In The July Online Hotel Business Review

Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.