Business & Finance

Prism Hotels and Resorts To Manage Serene, a Vegas Resort

Newly rebranded boutique hotel to serve as a calming alternative destination away from the 24/7 stimulation of Las Vegas

DALLAS, TX. April 10, 2017 – Prism Hotels and Resorts, an award winning full service hotel management, investment, and advisory services company, announced today they will serve as the management and advisory support team for the newly rebranded property Serene, a Vegas Resort. Prism Hotels and Resorts’ President and CEO Steve Van made the announcement.

The two-story, 149-room hotel located at 455 E. Harmon Avenue in Las Vegas, will offer guests a contemporary and thoughtful environment conducive to escaping the heightened stimulation of Vegas, while still conveniently located steps away from the Vegas experience. Serene offers a calming and crisp white setting highlighted by accents of color, desert-inspired landscaping, and an outdoor environment ready for guests looking to take a dip in the pool or enjoy an hour of peace in the sun.

In addition to creating and launching the independent Serene brand for the hotel, Prism is embarking upon a number of property updates including refreshed guest rooms, an updated lobby and public space, and the opening the hotel’s new RLX restaurant. Derived from “relax,” the restaurant will offer guests a place to enjoy a simple, easy meal in a calm, yet highly attentive environment.

“Adding Serene to our ever-growing management portfolio of notable full-service properties nationally has been exciting for us to further expand our footprint of resorts on the west coast,” Van said. “We are guiding this hotel through a tremendous transformation, which will make it a hotel experience not to be missed by the traveler who wants to be in Vegas, but also wants time to relax and take advantage of some peace and quiet. This is a hotel that is offering guests an opportunity to recharge, which is not easily found in Vegas today.”

This management opportunity is an example of Prism’s growing relationship with independent entrepreneurial investors and owners. The company has a growing track record of being tapped by individual owners looking for a strong management partner to deliver results for their properties. Upgrades to the hotel, including guest rooms and RLX are currently underway. The hotel is located across from the Hard Rock Hotel and Casino, east of the Las Vegas Strip, only 1.9 miles from the McCarran International Airport.

For more information about Prism, please visit more information about Serene, a Vegas Resort, please visit

  **About Prism Hotels and Resorts

As an award winning full service hotel management, investment, and advisory services company, Dallas-based Prism Hotels & Resorts has developed a reputation for operational excellence by increasing hotel performance and delivering measurable results. With 30 years of experience, Prism leverages top industry talent to produce a best-in-class experience that extends from the front desk to the bottom line. Prism currently manages more than 25 hotels for multiple institutional and private owners including urban, suburban and resort destinations. The company has expertise managing all major brands as well as independent destination hotels. For more information, please visit**  

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.