Business & Finance

Prism Hotels and Resorts To Manage Serene, a Vegas Resort

Newly rebranded boutique hotel to serve as a calming alternative destination away from the 24/7 stimulation of Las Vegas

DALLAS, TX. April 10, 2017 – Prism Hotels and Resorts, an award winning full service hotel management, investment, and advisory services company, announced today they will serve as the management and advisory support team for the newly rebranded property Serene, a Vegas Resort. Prism Hotels and Resorts’ President and CEO Steve Van made the announcement.

The two-story, 149-room hotel located at 455 E. Harmon Avenue in Las Vegas, will offer guests a contemporary and thoughtful environment conducive to escaping the heightened stimulation of Vegas, while still conveniently located steps away from the Vegas experience. Serene offers a calming and crisp white setting highlighted by accents of color, desert-inspired landscaping, and an outdoor environment ready for guests looking to take a dip in the pool or enjoy an hour of peace in the sun.

In addition to creating and launching the independent Serene brand for the hotel, Prism is embarking upon a number of property updates including refreshed guest rooms, an updated lobby and public space, and the opening the hotel’s new RLX restaurant. Derived from “relax,” the restaurant will offer guests a place to enjoy a simple, easy meal in a calm, yet highly attentive environment.

“Adding Serene to our ever-growing management portfolio of notable full-service properties nationally has been exciting for us to further expand our footprint of resorts on the west coast,” Van said. “We are guiding this hotel through a tremendous transformation, which will make it a hotel experience not to be missed by the traveler who wants to be in Vegas, but also wants time to relax and take advantage of some peace and quiet. This is a hotel that is offering guests an opportunity to recharge, which is not easily found in Vegas today.”

This management opportunity is an example of Prism’s growing relationship with independent entrepreneurial investors and owners. The company has a growing track record of being tapped by individual owners looking for a strong management partner to deliver results for their properties. Upgrades to the hotel, including guest rooms and RLX are currently underway. The hotel is located across from the Hard Rock Hotel and Casino, east of the Las Vegas Strip, only 1.9 miles from the McCarran International Airport.

For more information about Prism, please visit www.prismhotels.com.For more information about Serene, a Vegas Resort, please visit www.serenevegas.com.

  **About Prism Hotels and Resorts

As an award winning full service hotel management, investment, and advisory services company, Dallas-based Prism Hotels & Resorts has developed a reputation for operational excellence by increasing hotel performance and delivering measurable results. With 30 years of experience, Prism leverages top industry talent to produce a best-in-class experience that extends from the front desk to the bottom line. Prism currently manages more than 25 hotels for multiple institutional and private owners including urban, suburban and resort destinations. The company has expertise managing all major brands as well as independent destination hotels. For more information, please visit www.prismhotels.com.**  

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Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.