Business & Finance

Paramount Lodging Advisors Team Arranges Sale of the Heartland Inn Coralville, IA

CORALVILLE, IA. April 6, 2017 - Paramount Lodging Advisors (PLA) has successfully sold the Heartland Inn located in Coralville, IA. Managing Directors Adam Montufar, Bennett Webster, and Brent Clemens represented the seller in this transaction.

The 169-room Heartland Inn is situated walking distance from the University of Iowa Campus. In addition to its ideal location, the hotel has sustained consistent, prosperous overall performance for the past several years.

“We are extremely pleased with the execution of this transaction. It had a variety of unique complexities that all parties diligently worked through. The collaborative effort between our Chicago and Des Moines offices continues to find success in Iowa; with the Heartland sale marking our sixth trade within the state over the past eight months,” stated Montufar.

About Paramount Lodging Advisors

Paramount Lodging Advisors (PLA) is a hotel brokerage and advisory firm specializing in the sales of hospitality assets, debt and equity placement, as well as value enhancement services across the United States. For more information regarding PLA, please visit www.ParamountLodging.com.

Contact:
Jacki Bubis
jbubis@paramountlodging.com
3122390166

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.