Acquisitions & Hotel Openings

Owned by CPM Companies and Managed by LHR Hospitality Management, the New Build Minneapolis DoubleTree by Hilton Opens

MINNEAPOLIS, MN. and MCLEAN, VA. April 5, 2017 — The former site of one of the nation’s largest noodle factories has a distinctly different look today – as a newly-constructed, upscale hotel from DoubleTree by Hilton, one of Hilton’s (NYSE: HLT) 14 market-leading brands.

Situated on the campus of the University of Minnesota, DoubleTree by Hilton Hotel Minneapolis – University Area features 141 stylish guest rooms and spacious suites. The state-of-the-art, contemporary hotel is just across the Mississippi River, in close proximity to the Minneapolis Convention Center downtown, top medical institutions, professional and college sports venues and numerous Twin Cities cultural landmarks – many accessible from the Stadium Village light rail station, just two blocks away.

The modern, five-story hotel blends soft urban glamour with contemporary touches, such as artwork from Minneapolis-area artists that pay tribute to some of the area’s well-known bridges located on and nearby the University of Minnesota campus. Other design highlights include the hotel’s refreshing and relaxing earth colors, with blue accents representing the rushing blue water and sunlight-glinting gold hue of the Mississippi River.

DoubleTree by Hilton Hotel Minneapolis – University Area offers an array of contemporary guest rooms and spacious suites with complimentary amenities designed for comfort, such as the DoubleTree Sweet Dreams® Sleep Experience, an oversized work desk and ergonomic chair, and 43-inch HDTV. Many rooms offer spectacular views of the Minneapolis skyline or nearby TCF Bank Stadium, home to the Minnesota Golden Gophers.

Meal options abound, both from the area’s numerous eateries as well as on-property offerings. Room service is also available, as are snacks, sandwiches, salads, beer and wine in the convenient onsite 24-hour Made Market Pantry.

With 6,500 square feet of meeting space, DoubleTree by Hilton Hotel Minneapolis – University Area is the perfect venue for weddings, business meetings and other gatherings. Offering floor-to-ceiling windows, the stunning Bridges Ballroom can accommodate up to 350 guests. For smaller events, five breakout spaces/meetings rooms are available. Any event can benefit from the hotel’s state-of-the-art sound system and AV equipment, and all guests can utilize the hotel’s 24-hour business center.

Guests seeking exercise or relaxation have a variety of options, including: the 24-hour fitness center with Precor® equipment and free weights; the heated indoor pool and whirlpool; and access to scenic running/biking paths, such as the East River Parkway trail, along the Mississippi River, just a few blocks away.

“From its contemporary design to its upscale amenities, our new hotel offers travelers to this bustling area of the Twin Cities all the comforts of home, and more,” said Joe McCurdy, general manager, DoubleTree by Hilton Hotel Minneapolis – University Area. “We are delighted to provide guests with the warmth, kindness and attentive service that DoubleTree by Hilton is known for worldwide.”

DoubleTree by Hilton Hotel Minneapolis – University Area is located at 511 Huron Boulevard SE, Minneapolis, Minnesota 55414. Located directly off Interstate 94 on the University of Minnesota campus, the hotel – which offers valet parking – is 10 miles from Minneapolis-St. Paul International Airport.

For more information, visit www.minneapolisuniversityarea.doubletreebyhilton.com or call 612-504-3000. The property is owned by CPM Companies and managed by LHR Hospitality Management.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of 500 upscale hotels with more than 117,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its beloved warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that slows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Journalists may visit news.doubletree.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.Visit newsroom.hiltonworldwide.com for more information.

Contact:
Claire Marshall
claire.marshall@ketchum.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.