Acquisitions & Hotel Openings

SREE Hotels to Open New 195-Suite Springhill Suites by Marriott Charlotte Uptown

CHARLOTTE, NC. April 4, 2017 – Marriott International announced today that the SpringHill Suites by Marriott in Charlotte, North Carolina scheduled to open this Monday, April 3, 2017. The 195-suite hotel, located at 311 East 5th Street, will operate as a Marriott franchise, owned and managed by SREE Hotels of Charlotte, North Carolina.

Located uptown, in the heart of the central business district, adjacent to the Spectrum Center – home of the Charlotte Hornets, as well as numerous concerts and various other events, and eight miles from Charlotte Douglas International Airport, the hotel will offer guests convenient access to the Charlotte Convention Center, Bank of America Stadium – home of the Carolina Panthers and The EpiCentre – Charlotte’s hub for the perfect mix of restaurants, shops and entertainment venues. The hotel is located in immediate proximity to Bank of America, Wells Fargo, Duke Energy, and many more businesses and social activities. The hotel’s location and design is a perfect blend of work and play with striking architecture front and center, everything from the on-site bar to the rooftop meeting space will make this hotel unique to Charlotte, NC.

From the guest rooms to the lobby every aspect of design, from furniture and lighting, to colors and fabrics; has been carefully selected to offer calm and refreshing spaces to allow guests to relax and recharge. Featuring a brand new design that adds depth and sophistication to the décor, the hotel’s lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites’ enhanced evening experience. Enjoy delicious food and beverage offerings, including local craft beer and premium wines available through the hotel’s full-service bar and bistro or the 24/7 Market. The hotel also features a rooftop patio overlooking the Charlotte skyline and has 3000+ square feet of rooftop ballroom space to accommodate meetings and functions of more than 250 people.

Ideal for business and leisure travelers alike, the new hotel offers a little extra space with suites larger than a typical hotel rooms. Separate living, working and sleeping spaces provide guests with flexibility and functionality. The hotel offers comfortable beds, soft linens and plush pillows to allow for an optimum night’s sleep. Each suite also features the SpringHill Suites’ custom, three-in-one, West Elm sofa which converts from a sofa to a daybed to a trundle bed – without sacrificing its stylish good looks and a stylish West Elm Swivel Chair offering additional space for relaxation. The designated work space offers a well-lit desk space to ensure maximum productivity for those who need to get down to business.

Daily complimentary breakfast is filled with hot, healthy and indulgent choices including fresh strawberries, steel cut oatmeal, cold cuts, cheeses and much more. This is SpringHill Suites’ way of making sure guests have a good start to their day. The hotel also offers business services, complimentary Wi-Fi, same-day dry cleaning, guest laundry facilities and a fitness center.

“As a brand opening a new hotel every 10 days on average, we are delighted that the SpringHill Suites Charlotte Uptown is the latest addition to our growing number of properties across the United States and Canada,” said Callette Nielsen, vice president and global brand manager, SpringHill Suites. “Our all-suite offering, and convenient amenities offer guests a little extra to help them enjoy their stay. Whether traveling for business or pleasure, we understand that guests want to connect to the local area. We make it our business to help them do that by offering our local expertise, and bringing the community into the hotel through our 24/7 market, bar and at our Art of Local events.”

About SpringHill Suites by Marriott

SpringHill Suites by Marriott is an all-suite hotel brand that offers guests a fresh take on mixing business and pleasure, by providing little extras that help them enjoy their time away. Recognized by Forbes as one of America’s Top 10 Franchises to buy in 2016, the portfolio consists of more than 350 properties across the US and Canada. There are more than 140 properties in the pipeline, making SpringHill Suites one of Marriott’s fastest growing brands. The suites are spacious and feature a modern, stylish design that allows guests to be productive and unwind. SpringHill Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the SpringHill Suites toll-free number at 888-287-9400, visit www.springhillsuites.com, become a fan at www.facebook.com/springhillsuites or follow SpringHill at twitter.com/springhillsuite or instagram.com/springhillsuites.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with nearly 6,000 properties in 120 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.

About SREE Hotels

SREE Hotels, LLC is a fully integrated hotel development and management company based in Charlotte, North Carolina that currently owns/operates 23 hotels. Through its valued partnership with the leading brands, SREE Hotels continues its growth by adding three hotels to its portfolio in the first quarter of 2017. In addition, the company just broke ground on a new build Residence Inn by Marriott in Myrtle Beach, SC. For more information or to view their portfolio, please visit their website at www.sree.com.

Contact:
Tyrekus Williams
General Manager
SpringHill Suites Charlotte Uptown
704-439-8100

Danielle Mileno
Danielle.Mileno@marriott.com
646-768-2762

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.