Expansions & Renovations

Lights, Camera, Action: Hotel Palomar Los Angeles - Beverly Hills Unveils $12 Million Transformation

LOS ANGELES, CA. April 3, 2017 – Channeling the creative confidence of the independent film industry’s makers, movers and shakers, Hotel Palomar Los Angeles – Beverly Hills boldly raises the curtain on its $12 million property-wide renovation to debut a rebellious new spirit and ambitious attitude. Alluring in design, intricately layered with hidden surprises and infused with cinematic moments, the 264-room hotel tells a remarkably visual story through distinct content and style: reimagined guest rooms, new dining concept, and a labyrinth of thoughtfully composed public spaces and venues for meetings & social events that reflect the rhythm of Los Angeles and laidback, collaborative nature of independent cinema’s backstage crews.

Hotel Palomar Los Angeles – Beverly Hills’ new look is a striking juxtaposition of inviting warmth and artistic intensity, emotion and intellect, authenticity and the excitement of bringing film magic to life. Natural scrapped woods wrap the lobby’s ceilings, walls and floors providing a welcoming cocoon for guests while raw steel panels, sculptures of welded metal scaffolding repurposed from studio soundstages and rusted perforated screens pay tribute to the behind-the-scenes grit of film’s unsung heroes. A sliding screen off the lobby reveals a stylish vignette, a semi-private media space outfitted with sophisticated seating and a sculptural light fixture evocative of the flashing lights of the paparazzi.

Anchoring scenes in the revamped guest rooms are black and white murals, a futuristic interpretation of the film industry and photography alongside modern and minimalistic furnishings in shades of black, white and gray with popping red accents.

“Our encore performance is distinctly one-of-a-kind with a spirited design, state-of-the-art game room adjacent to the lobby and menus that celebrate Los Angeles’ culinary scene at Double Take, all enveloped in unrivaled Kimpton hospitality,” says Ed Virtue, Kimpton Hotels & Restaurants’ Area Director of Operations for Southern California and General Manager of Hotel Palomar Los Angeles – Beverly Hills.

A circular fireplace inspired by a camera lens sets the stage upon entering the hotel and frames the intimate residential-like lobby. The entry area flows seamlessly into the adjacent lounge where black corrugated steel walls, raw concrete floors, and a soundstage ceiling rigged with truss and pipe give the space a sultry ambiance and set the scene for the action within. A multitude of open seating options creates a social environment allowing guests to effortlessly transition between meals, work, meetings and fun. Connected to the lounge is a lively game room with playful diversions such as a dartboard, shuffleboard table, pool table, Skee Ball, video games and dual 4K Ultra HD TVs. The hotel’s eight flexible event spaces, totaling 5,000 sq. ft., have been redesigned to shine including the newly expanded Premiere Ballroom with doors that open to the adjacent game room. Double Take, the hotel’s dynamic new restaurant, lies just beyond and is separated by a rolling 14-foot backdrop of an 8,000-lb. gorilla, a nod to the ever-watchful eye of the big studios.

Helmed by Executive Chef Bryan Podgorski, Double Take is a modern American restaurant honoring the Los Angeles culinary scene.

For additional information on Hotel Palomar Los Angeles – Beverly Hills, visit www.hotelpalomar-beverlyhills.com or call 310.475.8711.

About Hotel Palomar Los Angeles – Beverly Hills

In February 2017, the 264-room Hotel Palomar Los Angeles – Beverly Hills unveiled its new look following the completion of a $12 million hotel-wide reimagining inspired by its smart LA surroundings and the maverick world of independent film. From refined décor and spirited design to playful diversions and unparalleled Kimpton hospitality, Hotel Palomar Los Angeles – Beverly Hills aims to make each guest’s stay an award winner. Nestled just minutes from the heart of Beverly Hills on the Wilshire Corridor in Westwood Village, Hotel Palomar Los Angeles – Beverly Hills provides easy access to UCLA, Beverly Hills’ Rodeo Drive; and top restaurants, shopping, museums and beaches. Hotel Palomar Los Angeles – Beverly Hills is located at 10740 Wilshire Boulevard, Los Angeles, Calif. 90024. For additional information, visit www.hotelpalomar-beverlyhills.com or call 310.475.8711.

About Kimpton Hotels & Restaurants

San Francisco-based Kimpton Hotels & Restaurants is a leading collection of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. The award-winning restaurants and bars are led by talented chefs and bartenders that offer guests a chance to dine like a local. Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” seven times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.

About Pebblebrook Hotel Trust

Pebblebrook Hotel Trust is a publicly traded real estate investment trust (“REIT”) organized to opportunistically acquire and invest primarily in upper upscale, full-service hotels located in urban markets in major gateway cities. The Company owns 29 hotels, with a total of 7,222 guest rooms. The Company owns hotels located in 10 states and the District of Columbia, including: Los Angeles, California (Beverly Hills, Santa Monica and West Hollywood); San Diego, California; San Francisco, California; Washington, DC; Coral Gables, Florida; Naples, Florida; Buckhead, Georgia; Boston, Massachusetts; Minneapolis, Minnesota; New York, New York; Portland, Oregon; Philadelphia, Pennsylvania; Nashville, Tennessee; Columbia River Gorge, Washington; and Seattle, Washington. For more information, please visit us at www.pebblebrookhotels.com.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.