Business & Finance

Sant Francesc Hotel Singular

Celebrates Second Anniversary

PALMA DE MALLORCA, SP. April 3, 2017 - Hotel Sant Francesc is proud to celebrate its second anniversary. “It has been an exciting time for me and my family from the moment we opened our doors,” says Andrés Soldevila Casals, proprietor. “From the first review by the Sunday Times UK, we were named a “Hot Hotel” – a potentially tough claim to live up, but the team delivered under the guidance of Ilka Karl as General Manager. We are delighted that some of our first guests continue to return again and again," says Soldevila Ferrer.

"We have put our heart and soul into the project and have been humbled and honored by the recognition that the hotel has received. It is everything that we ever dreamed about," says Soldevila Ferrer.

As we look to the future, Ilka Karl has been appointed Director of Corporate Development for the Sant Francesc Hotel Singular brand. In this capacity, she will plan and execute strategies to meet the organizational objectives moving forward.

"I move on in my new role knowing that we reached an extraordinary level of recognition within two years. This can only be accomplished with great team work. I look forward to an even brighter future," says Karl.

Taking on the role of General Manager is Miguel García Feliz whose experience was acquired at Claridge's and The Connaught in London. With this he'll bring a balanced and fresh approach to the luxury we would like to deliver. He will strive to maintain the standards that have been developed while creating new experiences for the guests.

"One of the most important aspects in hospitality is showing respect for guests, staff and the building. I'll continue to build on the great foundation that has been created to further develop the most memorable experiences for our guests," says García Feliz.

Rewarding Moments

The hotel has received an extraordinary list of accolades: Conde Nast Traveler’s 50 Best Hotels in the World, Architectural Digest – 15 Best Hotels to Open in Europe and Tatler’s Best 100 New Hotels to name a few. In January 2017, the latest rewarding moment was when Hotel Sant Francesc was added to Conde Nast Traveler Spain’s Gold List. From an untouched 18th century Manor House to being named “One of the Best Hotels on the Planet” Sant Francesc has grown into being a top luxury urban resort in the center of Palma de Mallorca.

About Sant Francesc Hotel Singular

Sant Francesc Hotel Singular is a boutique hotel of 42 rooms and suites located in the heart of the historic old town of Palma de Mallorca. At the center of the hotel is the Lobby Bar and Patio Mallorquin – the perfect spot for cocktails and engaging conversation. Quadrat Restaurant and Garden offers a true taste of the Mediterranean. The panoramic rooftop terrace with pool doubles as place for sunbathing and is an ideal backdrop for a starlit evening cava. The total renovation of the original historic manor house was completed with the utmost respect to the original architecture. Combined with a responsible contemporary design, the hotel is unpretentious yet elegant as modern furniture is mixed with antiques and the finest art collection.

Hotel Sant Francesc is located at Plaza Sant Francesc, 5, E-07001, Palma de Mallorca, Islas Baleares, Spain. For further information or reservations email reservations@hotelsantfrancesc.com or call +34 971 495 000. Follow us on Twitter, @hotelstfrancesc, Instagram @HotelSantFrancesc and on Facebook @HotelSantFrancesc . The hotel is a a proud member of Small Luxury Hotels.

For more information or high res images, please contact:
Kathleen Duda
KVD Communications
Creative in New York.
kathleen@kvdcom.com

or

Angela Nigoghossian
an@kvdcom.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.