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Benchmark Names Katie Tully Director of Guest & Owner Services, The Grove Resort & Spa Orlando, A Benchmark Resorts & Hotels Property

HOUSTON, TX. March 30, 2017 - BENCHMARK®, a global hospitality company, has named Katie Tully director of guest & owner services for The Grove Resort & Spa Orlando. The 878 room all-suite hotel, which is a Benchmark Resorts & Hotels property, opened its first phase on March 10, 2017, just minutes from Walt Disney World® Resort in Orlando, Florida. Bill Lee, The Grove’s general manager, made the announcement.

“As a resort property with a residential component in one of the world’s most sought after travel destinations, it is important to have a leader in this role with the ability to effectively serve those who opt into the ownership opportunity at The Grove,” said Mr. Lee. “Katie’s experience working with resorts on the same scale as The Grove will provide an important benefit to both our owners and hotel guests.”

Katie Tully most recently served as the director of rental management for Reunion Resort, also located in Orlando, where she was responsible for the administration and management of the property’s home and villa rental programs.

Ms. Tully is a graduate of John Carroll University.

About The Grove Resort & Spa Orlando

The Grove Resort & Spa Orlando opened its first phase in March 2017 as an expansive 106-acre hotel destination located just minutes from the west entrance of Walt Disney World®. Set on Lake Austin and amid a portion of Central Florida’s conservation grounds, the resort is a sanctuary from the boisterous pace of the outside world, neighboring theme parks, luxury shopping, and entertainment centers. The Grove launched with 184 of its 878 residential-style suites with full kitchens, full-size washers and dryers, multiple bathrooms, and screened patios that offer guests all the comforts of home, while the resort’s hearty collection of amenities deliver the luxuries of a full-service resort. Guests currently enjoy three swimming pools, a selection of watersports at The Grove’s Lake Austin Pier, the intimate Escape Spa, fitness center, and a children’s game room, as well as food and drink options that include the large-scale grab-and-go-style Alfresco Market, Element and Zest lounges. 6,000 square feet of flexible space is available for weddings, family reunions, and other meetings and special events. Additional amenities will open later this year, including the three meal-a-day Valencia restaurant and the poolside Springs Bar & Grill, as well as added guest accommodations. The Grove’s signature Surfari Water Park with an interactive water structure with multiple slides, a lazy river stretching more than 725 feet, and a dual rider surf simulator, as well as its own poolside eatery, Longboard Bar & Grill, are planned for early 2018. The Grove Resort & Spa Orlando is managed by Houston, Texas-based BENCHMARK®, a global hospitality company. For more information, please visit www.GroveResortOrlando.com. Follow The Grove via Facebook.com/thegroveresortorlando and on Twitter and Instagram at @thegroveresort.

About Benchmark Resorts & Hotels®

Benchmark Resorts & Hotels® features the finest in lodging, dining, recreational and meeting accommodations. Featuring unique and distinctive properties renown for exceptional service and for creating unforgettable memory-making experiences, it is the signature portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years. Many Benchmark Resort & Hotels' properties are certified by IACC, the association that represents the finest meeting venues and services globally, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence. www.benchmarkresortsandhotels.com. To become a fan on Facebook, visit www.facebook.com/BenchmarkResortsandHotels Follow us on Twitter at https://twitter.com/BenchmarkHotels, on Instagram at www.instagram.com/benchmarkresortsandhotels, and on Pinterest at www.pinterest.com/benchmarkhotels

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.