Acquisitions & Hotel Openings

Grupo Posadas to Open Two New Resorts in 2018: Live Aqua Urban Resort San Miguel de Allende and Grand Fiesta Americana Oaxaca

ACAPULCO, MX. March 30, 2017 – Celebrating its 50th anniversary this year, Mexico’s largest hotel company, Grupo Posadas, announces plans for two new resorts that have already broken ground and are set to open in 2018: Live Aqua Urban Resort San Miguel de Allende and Grand Fiesta Americana Oaxaca.

Live Aqua Resort San Miguel de Allende is the result of a $73 million investment, becoming the fourth luxury hotel to open in the historic colonial destination. The state of the art complex will feature 135 rooms, a cultural center and ecological areas.

With an investment of $25 million, Grand Fiesta Americana Oaxaca is located close to the El Llano Park, one of the most popular tourism spots in Oaxaca and often the home of temporary civic and cultural events and exhibitions. The resort will also feature 145 rooms and will create more than 250 direct and 500 indirect jobs.

“As we celebrate our 50th anniversary, we are very excited to pursue the expansion of our brand throughout the country” stated Rafael Lizárraga, Chief Commercial Officer of Hotelera Posadas.

As hotel offerings continue to evolve with the growing demand of discerning travelers, several of Grupo Posadas properties and resorts of the La Colección brand, a recently reimagined collection of beach resorts located in Mexico’s most desired locations, have also followed suit. The hotel group recently embarked on a multimillion dollar remodel of Fiesta Americana Condesa Cancun All Inclusive that will conclude in April. Fiesta Americana Hermosillo also underwent a renovation and reopened in March 2017 showcasing 220 upgraded rooms with modern amenities and furnishings.

For more information on the brand and the beach resorts of La Colección, please visit www.posadas.com and www.lacoleccionresorts.com

About Grupo Posadas

Posadas is the largest hotel operator in Mexico, with more than 170 hotels and resorts, and more than 24,500 rooms in beach and city destinations located throughout the country. Thanks to the positioning of its Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean by Fiesta Americana, Fiesta Inn, Gamma and One Hotel brands, Posadas is an internationally recognized Mexican company. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For further information, please visit: www.posadas.com

Contact:
Lourdes Perez/Victoria Hernaiz
Lourdes.perez@newlink-group.com or Victoria.hernaiz@newlink-group.com

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.