Acquisitions & Hotel Openings

Margaritaville Beach Resort Grand Cayman Moves into Soft Opening, Welcoming First Guests

New 285-Room Destination Resort Greets Travelers as Doors Open;

GEORGETOWN, KY. March 30, 2017 – Margaritaville Beach Resort Grand Cayman, a new resort situated on the picturesque Seven Mile Beach in Grand Cayman, has welcomed its first guests, the Huff family (pictured left). As part of its soft opening, select guestrooms are now open, as are the resort’s unique open-air lobby, License to Chill® Bar, Margaritaville Coffee Shop® and 5 o’Clock Somewhere Bar & Grill.

“We are delighted to welcome travelers to Margaritaville Beach Resort Grand Cayman, and excited to show the results of incredibly hard work that has taken place over the past year here,” said Howard Sitzer, chairman and CEO of HHG, the ownership group behind Margaritaville Beach Resort Grand Cayman. “We look forward to welcoming locals and tourists from afar to this very special resort, which is truly a piece of paradise.”

Margaritaville Beach Resort Grand Cayman is slated to be fully operational in Fall 2017. Once complete, the resort will feature 285 guestrooms; three pools, including an activity pool with a waterslide, a large pool with a swim-up bar and a zero-entry kiddie pool area, and an adult-friendly pool; live entertainment; retail shops; a complimentary kid’s club; a 24-hour fitness center and an-onsite Red Sail Sports Desk. An impressive food and beverage line-up will introduce three first-ever concepts – YARA, Spread and Banana Wind Café. The new Margaritaville Beach Resort Grand Cayman is bringing a coastal-inspired, laid-back vibe to Grand Cayman’s thriving hospitality scene, with elements that capture and embrace the local island culture.

For more information, visit www.MargaritavilleResortGrandCayman.com.Follow Margaritaville Beach Resort Grand Cayman on Facebook at www.Facebook.com/MargaritavilleBeachResortGrandCayman and on Twitter and Instagram @Mville_Cayman.

About Margaritaville Beach Resort Grand Cayman

Margaritaville Beach Resort Grand Cayman is a new full-service destination beach resort set on the island’s award-winning Seven Mile Beach. Featuring a coastal-luxe design inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, the property is the result of a year-long, multi-million-dollar renovation project led by owner Howard Hospitality Group (HHG). Margaritaville Beach Resort Grand Cayman features 285 guestrooms, three pools, a swim-up bar, live entertainment, a fitness center, retail shops and flexible meeting and function space. The resort appeals to varying taste buds with a License to Chill lobby bar, Margaritaville Coffee Shop, three meal-a-day Banana Wind Café, Spread charcuterie and wine bar, and signature restaurant, YARA, which means “the place” to the native Taíno people of the Caribbean. Margaritaville Beach Resort Grand Cayman is a part of Margaritaville's growing collection of hotels and resorts. Today, the global lifestyle brand features nine destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development.

Media Contact:
Hemsworth Communications
MVGrandCayman@HemsworthCommunications.com
954-716-7614

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.