Acquisitions & Hotel Openings

New Hampton Inn St. Louis Wentzville Opens in Wentzville, Mo.

Midas Hospitality to manage property

ST. LOUIS, MO. March 30, 2017 - Hampton Inn St. Louis Wentzville recently opened at 150 Wentzville Bluffs Dr. in Wentzville, Mo. in a new development called Wentzville Bluffs. The $12 million 64,000-square-foot hotel has 109 rooms and suites.

Midas Hospitality, a premier hotel management group, is managing the hotel. The property features a state-of-the-art fitness center, indoor pool, meeting rooms, and backyard seating areas with a grill and gazebo. Midas Hospitality’s sister company MC Hotel Construction, a general contractor specializing in new hotel construction and renovations, built the hotel.

“The development features a B & B Movie Theatre, Planet Fitness, Stone Summit Steak House, and Hot Shots Sports Bar that are all within walking distance for our hotel guests,” said Midas Hospitality President Rob Willard. “Wentzville is a growing area, and we are excited to be a part of this vibrant community.”

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 40 hotels in 14 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.