Business & Finance

Spring into Savings at the Embassy Row Hotel

~Washington D.C.'s Award-Winning Hotel Offers Added Value for Spring Break Travelers~

WASHINGTON, D.C. March 29, 2017 — The Embassy Row Hotel, A Destination Hotel welcomes families, couples and friends heading to the nation’s capital this April with a special spring break offering. The Find Your Fun in D.C. Package provides guests with over 30% in savings along with unique value-added perks for those who book accommodations between April 7 and April 19, 2017.

With its prime location, just 75 steps from the Dupont Circle Metrorail along the famed Embassy Row, there is no better place to experience what Washington D.C. and Dupont Circle has to offer than at The Embassy Row Hotel. Guests of The Embassy Row Hotel will feel immersed in the famed neighborhood’s local culture. Whether it’s taking a trip to see the iconic cherry blossoms at the National Mall, wandering through the city’s premier museums, getting a taste of the D.C. nightlife, or staying in the neighborhood and exploring a unique new attraction, Dupont Underground, The Embassy Row Hotel allows its guests to experience the nation’s capital to the fullest extent.

The Dupont Underground is a subterranean arts and cultural organization committed to developing a multidisciplinary platform for creative expression. Comprised of 75,000 square feet of repurposed space that was once a street car station beneath the iconic Dupont Circle, the newly sought after venue brings a unique and unexpected experience to Washington D.C. visitors. The Dupont Underground is conveniently located just steps away from The Embassy Row Hotel, featuring art and light exhibits.

Those who book the Find Your Fun in D.C. Package from April 7-19th will receive the following special value-added perks:

· Two complimentary tickets to the newly opened Dupont Underground

· One complimentary appetizer or shared plate at Station Kitchen & Cocktails

· Complimentary city view room upgrade based on availability

· Two complimentary cocktails in Station Kitchen & Cocktails

· Two complimentary SmartTrip Metrorail cards

· 10% off all food & drink in food and beverage outlets

· Complimentary guestroom and public space Wi-Fi

· Daily access to a digital Press Reader newspaper subscription

· Complimentary access to the Urban Fitness Club and Adult Playground which offers foosball and ping pong

Rates for the Find Your Fun in D.C. Package start at $179/night and are available from April 7-April 19, 2017.

For more information, please visit www.destinationhotels.com/embassy-row-hotel or call (202) 265-1600.

About The Embassy Row Hotel, A Destination Hotel

Surrounded by embassies and charming row homes in the historic neighborhood of Dupont Circle, The Embassy Row Hotel is Washington, D.C.’s only lifestyle hotel. Providing guests with the opportunity to immerse themselves in the diverse culture and bustling, trend-setting scene of the nation’s capital, The Embassy Row Hotel concluded a multi-phase, $15 million renovation in March 2015, debuting 231 deluxe guestrooms with design nods to the neighborhood, over 8,000+ sq. ft. of new meeting and event space, and a lifestyle-driven lobby experience anchored by new restaurant, Station Kitchen & Cocktails. Reinforcing the urban resort concept, the hotel also features The Rooftop, a seasonal bar complex boasting one of the city’s only heated swimming pools with sweeping views of D.C. and Virginia. For more information on The Embassy Row Hotel, visit www.embassyrowhotel.com. Follow us on Twitter: @EmbassyRowHotel. Like us on Facebook: EmbassyRowHotel.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

CONTACT:
Fiona Paladino
Eleven Six Public Relations
fiona@elevensixpr.com
(646) 586-5474

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.