Business & Finance

SALA Hospitality Group Unveils Plans for New Luxury Beachfront Resort on Koh Samui

BANGKOK, TH. March 29, 2017 - Leading Thai luxury boutique resort company, SALA Hospitality Group, has announced its third SALA resort in Thailand with the unveiling of SALA Samui Chaweng Beach Resort and Spa on Koh Samui, as the group continues to pioneer high-end travel experiences in the Kingdom's most popular boutique beach destination.

The latest exciting addition to the SALA Hospitality Group portfolio brings its total number of properties to seven, with two other elite SALA Resorts and Spas sister properties – SALA Samui Choengmon Beach Resort and Spa and SALA Phuket Resort and Spa – as well as four sala boutique properties in Bangkok, Chiang Mai, Khaoyai and Ayutthaya.

The world-renowned SALA brand touchpoints are very much in evidence in the chic, minimalist design of the 135-key resort which effortlessly blends privacy, personal space and serene tropical surroundings offered to guests courtesy of a 120-metre white sand beachfront location in north Chaweng.

SALA Samui Chaweng Beach Resort and Spa is scheduled to launch in two phases, starting in November 2017 with the opening of the Beach Wing comprising 52 pool villas and pool suites sized between 74 square metres (sqm) and 304 sqm, featuring private pools between 18 sqm and 46 sqm in size.

Other highlights include an open-air beachfront restaurant, The Beach House, serving succulent fresh seafood in private dining spaces and romantic gazebos, a cool, fun Beach Bar, a stunning Moon-Shaped Pool also located on the beachfront, exclusive in-villa dining options and SALA’s signature selections of pillow types, organic soaps, scents and lotions.

The second phase, called the Garden Wing, will be completed 12 months later in 2018 and will comprise 83 rooms, pool villas and pool suites, as well as the SALA Spa and SALA Gym, a garden swimming pool, an open-air show kitchen experience – Grillerz Restaurant and Bar – and an inviting Garden Pool Bar.

“Koh Samui is a destination close to our hearts as it was where our first resort opened in 2004, so we are delighted to unveil our second property on the island this year. This time around, we are bringing over a decade’s worth of local knowledge to craft an extraordinary experience for our guests,” said SALA Hospitality Group Chief Operating Officer Brian Moodie.

“Visitors might come for the 120 metres of beach frontage, or for the tropical spoils of Koh Samui’s most popular beach, but they will stay for the personal and private service and ambiance that define SALA Resorts and Spas.”

With an exceptional combination of style, comfort and natural elegance, SALA Hospitality Group’s portfolio of resorts and spas epitomises a new generation of Thai homegrown hospitality. The evolution of guest experiences will continue with this enchanting new addition on Koh Samui.

For more information, visit www.salahospitality.com

About SALA Hospitality Group

SALA Hospitality Group - www.salahospitality.com - is a homegrown Thai hospitality company that owns and operates seven luxurious and intimate properties under the brands SALA Resorts and Spas and sala boutique. SALA Hospitality Group is also the majority shareholder of the Six Senses Resort on Koh Samui. Since its first property opened in 2004, the Group has been recognised with numerous high-profile awards and accolades which include Condé Nast Hot List, DestinAsian Luxe List Award, World Luxury Spa Award, Thailand Boutique Awards, and Thailand’s Best Restaurants. SALA Resorts and Spas - Featuring glorious white sandy beaches, luxurious pool villas and suites, rejuvenating SALA spas, romantic beachfront bars and restaurants, SALA Resorts and Spas offer an experience that is all very personal and private. The company’s first resort, SALA Samui Choengmon Beach Resort and Spa, opened in 2004, followed by SALA Phuket Resort and Spa in 2007. The Group’s newest property, SALA Samui Chaweng Beach Resort and Spa, will open at the end of 2017. sala boutique - With a focus on striking designs and comfortable accommodations, sala boutique properties are charming residences situated in picturesque locations, many of which are filled with historical significance. The Group’s first boutique property, sala khaoyai, opened in 2009, followed in 2013 by sala lanna Chiang Mai along the Ping River. sala rattanakosin Bangkok followed shortly thereafter in 2013, located along the Chao Phraya River with picturesque views over Wat Arun. The year after, sala ayutthaya opened on the banks of the river in the ancient capital city, located within walking distance to numerous historical ruins.

PRESS CONTACT:
Tina Hsiao
Pinpoint PR Pte. Ltd.
8 Shenton Way #34-01, Singapore, 068811
Email: tina@pinpointpr.sg

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.