Appointments & Promotions

Wyndham Grand Rio Mar Beach Resort & Spa Appoints Katherine Beja-McLennan New Director of Sales and Marketing

RIO GRANDE, P.R. March 29, 2017 – Wyndham Grand Rio Mar Beach Resort & Spa strengthens its seasoned team with the appointment of hospitality veteran Katherine Beja-McLennan as the resort’s new director of sales and marketing.

Bringing more than 25 years of experience, Beja-McLennan will oversee all group and catering sales, convention services, marketing, and public relations efforts for the iconic property adjacent to El Yunque National Rainforest and the Mameyes River. Working closely with the property’s director of revenue management, Ernesto Velazquez, Beja-McLennan will specifically hone in on transient sales.

Most recently, Katherine was deeply embedded within Wyndham Grand culture as the director of sales and marketing at Shelborne Wyndham Grand South Beach.

“Katherine’s well rounded industry and Wyndham Grand brand knowledge will prove invaluable as we continue to elevate the guest experience with new developments for leisure travelers and groups,” said General Manager, Amaury Piedra. “As we celebrate our 20th anniversary, Katherine will be instrumental in evolving our legacy.”

Getting her start at Starwood, Beja-McLennan kicked off her hospitality career as the conference services manager at The St. Regis New York followed by almost five years at W Hotels NYC as director of catering. With an impressive array of hospitality experience to follow, Beja-McLennan has held positions as regional associate director of sales & marketing, director of catering, conference services, and special events for Morgans Hotel Group in Miami. There she spearheaded top-line budget strategy and conducted monthly sales technique trainings for her team.

Wyndham Grand Rio Mar Beach Resort & Spa is nestled on 500 acres along a mile-long section of golden beach adjacent to the El Yunque National Rainforest and the Mameyes River. The lush resort features a 48,000 sq. ft. oceanfront conference center, a 7,000-square-foot casino; two world-class 18-hole golf courses; a 7,000 square foot spa and fitness center; multiple lounges and entertainment venues; international tennis center; water sports center; and two beachfront pools. For more information on Wyndham Grand Rio Mar, call (800) 4 RIO MAR or visit www.wyndhamriomar.com.

About Wyndham Grand

Wyndham Grand® is an ensemble of distinguished hotels that are approachable by design, representing one-of-a-kind experiences in key destinations with refined accommodation, attentive service and relaxed surroundings. A part of Wyndham Hotel Group, the Wyndham Grand family currently consists of more than 30 locations around the world. Additional information is available at www.wyndhamgrand.com. Most Wyndham Grand® hotels are franchised by Wyndham Hotels and Resorts, LLC or its affiliates. Certain Wyndham Grand hotels are owned or managed by an affiliate of Wyndham Hotel Group, LLC. Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing nearly 8,000 hotels and approximately 683,300 rooms in 73 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

Contact:
Ashley Lagzial
alagzial@quinn.pr
212.868.1900 ext.383

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.