Appointments & Promotions

Wyndham Grand Rio Mar Beach Resort & Spa Appoints Katherine Beja-McLennan New Director of Sales and Marketing

RIO GRANDE, P.R. March 29, 2017 – Wyndham Grand Rio Mar Beach Resort & Spa strengthens its seasoned team with the appointment of hospitality veteran Katherine Beja-McLennan as the resort’s new director of sales and marketing.

Bringing more than 25 years of experience, Beja-McLennan will oversee all group and catering sales, convention services, marketing, and public relations efforts for the iconic property adjacent to El Yunque National Rainforest and the Mameyes River. Working closely with the property’s director of revenue management, Ernesto Velazquez, Beja-McLennan will specifically hone in on transient sales.

Most recently, Katherine was deeply embedded within Wyndham Grand culture as the director of sales and marketing at Shelborne Wyndham Grand South Beach.

“Katherine’s well rounded industry and Wyndham Grand brand knowledge will prove invaluable as we continue to elevate the guest experience with new developments for leisure travelers and groups,” said General Manager, Amaury Piedra. “As we celebrate our 20th anniversary, Katherine will be instrumental in evolving our legacy.”

Getting her start at Starwood, Beja-McLennan kicked off her hospitality career as the conference services manager at The St. Regis New York followed by almost five years at W Hotels NYC as director of catering. With an impressive array of hospitality experience to follow, Beja-McLennan has held positions as regional associate director of sales & marketing, director of catering, conference services, and special events for Morgans Hotel Group in Miami. There she spearheaded top-line budget strategy and conducted monthly sales technique trainings for her team.

Wyndham Grand Rio Mar Beach Resort & Spa is nestled on 500 acres along a mile-long section of golden beach adjacent to the El Yunque National Rainforest and the Mameyes River. The lush resort features a 48,000 sq. ft. oceanfront conference center, a 7,000-square-foot casino; two world-class 18-hole golf courses; a 7,000 square foot spa and fitness center; multiple lounges and entertainment venues; international tennis center; water sports center; and two beachfront pools. For more information on Wyndham Grand Rio Mar, call (800) 4 RIO MAR or visit www.wyndhamriomar.com.

About Wyndham Grand

Wyndham Grand® is an ensemble of distinguished hotels that are approachable by design, representing one-of-a-kind experiences in key destinations with refined accommodation, attentive service and relaxed surroundings. A part of Wyndham Hotel Group, the Wyndham Grand family currently consists of more than 30 locations around the world. Additional information is available at www.wyndhamgrand.com. Most Wyndham Grand® hotels are franchised by Wyndham Hotels and Resorts, LLC or its affiliates. Certain Wyndham Grand hotels are owned or managed by an affiliate of Wyndham Hotel Group, LLC. Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing nearly 8,000 hotels and approximately 683,300 rooms in 73 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

Contact:
Ashley Lagzial
alagzial@quinn.pr
212.868.1900 ext.383

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.