Business & Finance

Minor Hotels Signs with Crowngate International to Develop New AVANI Resort in Ras Al Khaimah, UAE

BANGKOK, TH. March 29, 2017 - Minor Hotels (MH), a hotel owner, operator and investor, currently with a portfolio of 155 hotels and resorts in 24 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean, has announced the signing of a management agreement for a new AVANI property in the United Arab Emirates – AVANI Al Marjan Island Ras Al Khaimah Resort.

Al Marjan is a collection of four pristine man-made islands in Ras Al Khaimah, set against the backdrop of the Arabian Peninsula, only 30 minutes from Ras Al Khaimah International Airport and 50 minutes from Dubai International Airport. Al Marjan is set to redefine the RAK hospitality sector with large-scale, world-class developments planned for the future, including a range of accommodation options comprising hotels, villas and residential units, in addition to marinas, retail and recreational facilities. The new property is to be developed by leading real estate developer Crowngate International and is scheduled to open in late 2019.

The 225-key AVANI Al Marjan Island will be located on View Island, a tranquil island which is home to a unique blend of retail destinations, hotels and resorts. Facilities at the purpose-built resort will include a selection of King, Twin and Disabled Access guest rooms and AVANI Suites, an AVANI Living Space and Pantry. The resort will also host all day dining and poolside restaurants, meeting and event facilities with a capacity of 200 people, a kids’ club and a spa. In addition, the new resort will have an outdoor swimming pool and beachfront access with 360 degree views.

Ras Al Khaimah offers a rich history and culture, along with diverse landscapes including mountains, desert and stunning coastline. Tourism in the emirate is experiencing strong growth and has become a leading lifestyle and tourist destination within the UAE, on the back of improved direct air connectivity and a host of Government infrastructure developments. Minor Hotels’ luxury Anantara brand already has a new resort under development in the emirate – the 225-key Anantara Mina Al Arab Ras Al Khaimah Resort is scheduled to open in 2019.

Minor Hotels currently operates 10 properties across four of its brands in the UAE in the emirates of Dubai and Abu Dhabi. The group’s pipeline for AVANI hotels includes two other upcoming properties in the UAE – the 372-key AVANI Ibn Battuta Dubai Hotel and the 230-key AVANI Jebel Dhanna Resort in the coastal area of the Al Gharbia region of Abu Dhabi, both scheduled to open in 2019.

Ramzy Fenianos, VP Development, Minor Hotels Europe, Middle East and Africa, commented, “We are delighted to announce the signing of this management agreement with Crowngate International to bring AVANI to the fast developing tourism destination of Ras Al Khaimah. We see a lot of potential in the emirate, both for our upscale AVANI brand and in the luxury segment, where we already have an Anantara resort under development.”

Joe McCormack, Founding Partner, Crowngate International commented, “Crowngate are thrilled to be announcing our new Al Marjan hotel resort in Ras Al Khaimah, which is fast becoming the emirate of tomorrow. In a very short period, Al Marjan Island has become a leading luxury lifestyle and tourist destination for visitors not just from the GCC, but internationally. To be in partnership with such a prominent global hotel management company as Minor Hotels, brings global recognition, unrivalled expertise, as well as a proven, luxury hotel brand portfolio. The Avani brand will bring a unique and refreshing blend of style and comfort to our hotel that will leave a lasting impression on all who visit.”

Launched by Minor Hotels in 2011, AVANI Hotels & Resorts is an upscale, contemporary brand appealing to millennial minded travellers who appreciate quality and value. AVANI currently has 17 properties in operation in Thailand, Sri Lanka, Vietnam, Malaysia, the Seychelles, Mozambique, Botswana, Lesotho, Namibia, Zambia and the UAE and MH has plans to grow the brand across its global footprint.

About Minor Hotels

Minor Hotels (MH) is an international hotel owner, operator and investor currently with 155 hotels in operation. MH passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, AVANI, PER AQUUM, Oaks, Elewana, Tivoli, Four Seasons, St. Regis, Marriott and Minor International properties, MH operates in 24 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, MH pursues a vision of a more passionate and interconnected world. For more information, please visit www.minorhotels.com.

About Crowngate International

Crowngate International is a leading International real estate developer and investments company that specialises in high performing and secure UK and UAE developments in iconic locations. Crowngate’s impressive portfolio includes a Commercial office development in Dubai, as well as luxury apartments & penthouses in the UK, predominantly in and around London. Pivotal to Crowngate’s success has been its ability to develop and diversify their property and investments portfolio on a global scale, in high demand international locations that continually deliver on impressive returns and quality of build. For more information, please visit www.crowngateint.com.

Contact:
Jessica Bradford
jessica@2bprinc.com
626-379-2381

Contact:
Emily Baldwin
emily@2bprinc.com
973-346-2580

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.