Acquisitions & Hotel Openings

New AC Hotel Raleigh North Hills Officially Begins Welcoming Guests

Brings brand's modern European design and Spanish heritage to N.C.

RELEIGH, N.C. March 29, 2017 – Concord Hospitality announced today the opening of AC Raleigh North Hills, the first AC Hotels by Marriott property to open its doors in the state. Concord and Kane Realty partnered together on the new 135-room hotel, one of 30 AC Hotels opening nationwide in the next 18 months.

AC Hotel Raleigh North Hills features the brand’s signature open-concept spaces outfitted with modern furnishings and deìcor. The seven-story hotel includes communal spaces that offer state-of-the-art technology and complimentary WiFi for guests and locals to work, connect, explore and socialize. The property is within easy walking distance of arts and entertainment, restaurants, shops and galleries in the North Hills area.

The hotel’s rooftop lounge and terrace, Level7, features panoramic views of the area and serves tapas-inspired small plates, Spanish wines, handcrafted cocktails and local beers. Level7 is accessible from inside the hotel, as well as through a separate entrance that takes guests to the rooftop by way of a glass elevator. It is open to hotel guests and the public. This level also offers 1,370 square feet of meeting space, featuring integrated AV technology and customizable banquet menus.

“While we have developed many hotels during the past 30+ years, it was a special privilege to team with friends and respected colleagues from Marriott and Kane Realty to bring the AC Hotels vision to life in our own backyard,” said Mark Laport, co-founder, president and CEO of Concord Hospitality.

Concord has partnered with Marriott International on the development of new hotel brands for the last two decades. That alignment for strategic growth and passion for delivering best in class service is represented in Concord’s achievement of winning the coveted Marriott Partnership Circle Award 10 times and in 2016, being inducted into Marriott’s Partnership Circle Hall of Fame for hospitality excellence.

“To have AC Hotels in the Triangle is very exciting,” said John Kane, CEO of Kane Realty Corporation. “This new hotel enriches our shared vision with Concord, to create irresistible places within vibrant communities, and we believe it will be very successful here in North Hills.”

Concord Hospitality and Kane Realty have worked together on multiple projects since 2008, including the Renaissance Raleigh and Hyatt House hotels, both located in North Hills.

AC Raleigh North Hills is designed for those creative, well-traveled, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a well-designed hotel that allows them to welcome moments of tranquility, be present and connect with others. Everything at AC Hotels by Marriott® is created with intention. It edits away what is unnecessary in order to provide guests with thoughtfully designed moments of elegance that elevate their stay. The brand’s style features clean, simple and crisp lines, marrying sophisticated European style with a distinctly modern feel.

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades partnering with owners and its investors on more than $2.5 billion in in premium branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and a hands-on involvement to ensure long-term profitability. Learn more at concordhotels.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.