Business & Finance

Wyndham and Zeus International Enter Strategic Development Partnership for 20 New Hotels

ATHENS, GR. March 28, 2017 – Wyndham Hotel Group, the hotel giant with an unmatched global presence of more than 8,000 hotels, and Zeus International, a Greek hotel management and consulting company with international presence, today announced plans to build upon their existing partnership with a new strategic development agreement. Through this new agreement, the two companies will collaborate in developing 20 hotels (conversions or new construction) over the next 10 years in Greece, Cyprus, Bulgaria and Romania. Wyndham Hotel Group and Zeus International initially partnered on development of Wyndham Grand Athens, which opened in December 2016, and is the first hotel under any of Wyndham Hotel Group’s 18 iconic brands to open in Greece.

Geoff Ballotti, President and CEO, of Wyndham Hotel Group, stated: “Our new development partnership with Zeus International builds on the success we’ve had with the introduction of Wyndham Grand Athens ensuring more of our brands become ubiquitous across Greece. In addition, the hotel management expertise Zeus has in key markets across Eastern Europe will help us grow the presence of our brands in Romania, Bulgaria and Cyprus.”

The next hotels to open as a result of this new development agreement will be Wyndham Loutraki Poseidon Resort, featuring 108 suites, including some with private pool or Jacuzzi, as well as Ramada Loutraki Poseidon Resort, with a total of 207 bungalows and suites, both due to open during 2017. This will be followed by Wyndham Garden Attica Riviera, with 130 rooms, and Ramada Plaza Attica Riviera, with 352 rooms, both due to open in 2018.

Haris Siganos, Founder of Zeus International, noted: “We are glad to expand our collaboration with Wyndham Hotel Group, and will continue offering the same quality hospitality services guests experience at Wyndham Grand Athens across all of our future hotels. This strategic development agreement is important not only for building the investment profile of our company, but also for Greek national tourism, as it will serve as a benchmark for development prospects within the country by boosting the domestic economy and labour market.”

Wyndham Grand Athens and all other Wyndham Hotel Group branded hotels operated by Zeus International will participate in Wyndham Rewards®, the simple-to-use, revolutionary loyalty programme from Wyndham Hotel Group that offers members a generous points earning structure along with a flat, free-night redemption rate in 77 countries across the world – the first of its kind for a major hotel rewards programme. To learn more or to join for free, guests should visit www.wyndhamrewards.com.

About Wyndham Hotel Group

Wyndham Hotel Group, hotel giant with an unmatched global presence, is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratization of travel, Wyndham Hotel Group is elevating the experience of the everyday traveler, changing the game so every traveler – no matter how much they spend or how they like to travel – has an extraordinary experience. As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of more than 8,000 hotels and over 697,600 rooms in 77 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Dazzler® Hotels, Esplendor® Boutique Hotels, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, ranked number one hotel rewards program for 2016-2017 by U.S. News & World Report, offers more than 49 million members the opportunity to earn and redeem points at more than 25,000 hotels, condos and homes globally. For more information, visit www.wyndhamworldwide.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.