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Omni Amelia Island Plantation Announces New Director of Golf

AMELIA ISLAND, FL. March 28, 2017 – Omni Amelia Island Plantation Resort, a luxury oceanfront resort located in Northeastern Florida, has named Mike Block the new Director of Golf.

As a member of the resort’s leadership team, Block will oversee all aspects of the resort’s first-class golf experience and two championship courses, bringing more than 13 years of industry knowledge and expertise to the celebrated Omni Amelia Island Plantation Resort.

With an energetic personality and hospitable spirit, Block will continue to build upon the success of the resort’s nationally recognized golf program, supporting revenue and facility management, team member training, retail advisement and guest instruction.

Before taking the helm of Omni Amelia Island Plantation’s 36 holes of championship golf, Block began his career with the resort as first assistant golf professional, followed by a promotion to head golf professional. Prior to his career with Omni Amelia Island, Block held the position of head golf professional at a private upscale club and played competitive golf for two years, joining the Michigan, Midwest and Sunbelt tours.

A graduate of the Professional Golfer Teachers Association of America, Block grew up in Southern California where his love affair with the game began at an early age, and he learned to appreciate every facet of the business. As a PGA Class A professional and PGTAA Master teacher, Block continues to follow his passion by helping improve the golf game of his students and resort guests.

For more information on the Omni Amelia Island Plantation, call 1-800-The-Omni or visit www.omniameliaislandplantation.com. To engage with the resort, visit www.facebook.com/OmniAmeliaIsland and www.twitter.com/Omni_AIP.

About Omni Amelia Island Plantation

Still basking in the glow of an extensive $85 million re-imagination, the Omni Amelia Island Plantation is Florida’s award-winning island destination. Recognized for offering a luxury resort experience in perfect harmony with nature, the oceanfront retreat, located just north of Jacksonville, Fla., is nestled between the Atlantic Ocean, lush marshlands and the Intracoastal Waterway. Situated on the 1,350-acres of the Amelia Island Plantation, the property's improvements include 404 luxury oceanfront guest rooms and suites; the largest pool deck in Northeast Florida including tiered lounge seating, an adults-only infinity edge pool, a family friendly pool, kids' splash area, two hot tubs, and fire features, all boasting spectacular Atlantic views; 80,000 square feet of flexible meeting space; and a variety of new culinary options. Rich in recreational amenities, the resort also offers three-and-a-half miles of wide, uncrowded beach; 54 holes of championship golf; 23 Har-Tru® tennis courts; award-winning recreation programs; a shopping village with restaurants, boutiques and a nature-inspired signature spa; a state-of-the-art fitness center; ten culinary options ranging from casual to fine dining; kids camps; and numerous activities for adventurers including kayaking, horseback riding, Segway tours and seven miles of paved trails. The Villas of Amelia Island Plantation feature 300 one-, two- and three-bedroom villas with ocean, golf or resort views. The Omni Amelia Island Plantation offers authentic, genuine guest experiences with AAA Four-Diamond service and the expectations of the Omni brand.

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.