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Omni Amelia Island Plantation Announces New Director of Golf

AMELIA ISLAND, FL. March 28, 2017 – Omni Amelia Island Plantation Resort, a luxury oceanfront resort located in Northeastern Florida, has named Mike Block the new Director of Golf.

As a member of the resort’s leadership team, Block will oversee all aspects of the resort’s first-class golf experience and two championship courses, bringing more than 13 years of industry knowledge and expertise to the celebrated Omni Amelia Island Plantation Resort.

With an energetic personality and hospitable spirit, Block will continue to build upon the success of the resort’s nationally recognized golf program, supporting revenue and facility management, team member training, retail advisement and guest instruction.

Before taking the helm of Omni Amelia Island Plantation’s 36 holes of championship golf, Block began his career with the resort as first assistant golf professional, followed by a promotion to head golf professional. Prior to his career with Omni Amelia Island, Block held the position of head golf professional at a private upscale club and played competitive golf for two years, joining the Michigan, Midwest and Sunbelt tours.

A graduate of the Professional Golfer Teachers Association of America, Block grew up in Southern California where his love affair with the game began at an early age, and he learned to appreciate every facet of the business. As a PGA Class A professional and PGTAA Master teacher, Block continues to follow his passion by helping improve the golf game of his students and resort guests.

For more information on the Omni Amelia Island Plantation, call 1-800-The-Omni or visit www.omniameliaislandplantation.com. To engage with the resort, visit www.facebook.com/OmniAmeliaIsland and www.twitter.com/Omni_AIP.

About Omni Amelia Island Plantation

Still basking in the glow of an extensive $85 million re-imagination, the Omni Amelia Island Plantation is Florida’s award-winning island destination. Recognized for offering a luxury resort experience in perfect harmony with nature, the oceanfront retreat, located just north of Jacksonville, Fla., is nestled between the Atlantic Ocean, lush marshlands and the Intracoastal Waterway. Situated on the 1,350-acres of the Amelia Island Plantation, the property's improvements include 404 luxury oceanfront guest rooms and suites; the largest pool deck in Northeast Florida including tiered lounge seating, an adults-only infinity edge pool, a family friendly pool, kids' splash area, two hot tubs, and fire features, all boasting spectacular Atlantic views; 80,000 square feet of flexible meeting space; and a variety of new culinary options. Rich in recreational amenities, the resort also offers three-and-a-half miles of wide, uncrowded beach; 54 holes of championship golf; 23 Har-Tru® tennis courts; award-winning recreation programs; a shopping village with restaurants, boutiques and a nature-inspired signature spa; a state-of-the-art fitness center; ten culinary options ranging from casual to fine dining; kids camps; and numerous activities for adventurers including kayaking, horseback riding, Segway tours and seven miles of paved trails. The Villas of Amelia Island Plantation feature 300 one-, two- and three-bedroom villas with ocean, golf or resort views. The Omni Amelia Island Plantation offers authentic, genuine guest experiences with AAA Four-Diamond service and the expectations of the Omni brand.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.