Business & Finance

Marriott International to Debut Aloft Hotels in Mauritius with Signing of the Brand's First Adaptive Re-Use Project in Africa

9 Floor Office Building Will Transform into 150 Room Aloft Hotel slated to open in early 2019

DUBAI, U.A.E. March 27, 2017 - Marriott International, Inc. (NASDAQ:MAR) (www.Marriott.com), today announced plans to launch its cutting-edge Aloft brand (www.AloftHotels.com) in the capital city of Mauritius with the signing of Aloft Mauritius Port Louis. Slated to open in early 2019, the hotel will be the brand’s first adaptive reuse project in Africa. Located in the central business district area of Port Louis, the existing 9 floor office building will transform into the city’s newest destination sensation complete with 150 spacious, loft-like rooms, accessible technology and a hip, social atmosphere.

“The signing of Aloft Mauritius Port Louis underscores the unstoppable momentum the brand has been garnering and our strategic commitment to grow the Aloft brand in key destinations around the world,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “With its urban design aesthetic and appeal to savvy travelers, the Aloft brand is particularly suited for adaptive reuse and in today’s challenging economic environment, projects like this one can offer developers significant advantages. We are delighted to see the Aloft brand debut in Mauritius and see many opportunities to use this approach as an important growth channel allowing us to enter even more markets, more quickly.”

Owned by Green East Master Limited, Aloft Mauritius Port Louis is ideally located in close proximity to Le Caudan Waterfront district, the dynamic city center pulsating with activity including leisure, shopping, entertainment and a marina.

Designed for today’s always on the go and in the know traveler, Aloft Mauritius Port Louis will introduce stylish and affordable accommodation and amp up the island’s hotel scene with tech-forward features, distinctive design and buzzing social spaces. Delivering urban-influenced design and an energetic guest experience, all rooms will offer spectacular harbor or mountain views and feature ultra-comfortable plush platform beds, large walk-in showers and complimentary Bliss® amenities. Guests can also expect the brand’s signature WXYZ® bar, a buzzy public space where they can catch up on emails, read the papers, play a game of pool or grab a drink with friends, as well as a Re:mixSM lounge – Aloft’s twist on the traditional lobby experience.

Designed with the needs of the savvy next-generation traveler in mind, the hotel will offer SPG Keyless—the hospitality industry’s first truly keyless entry system that enables guests to use their smartphone or Apple watch as a room key. Other features will include a Re:chargeSM fitness centre; a happening rooftop destination bar and pool with stunning views, Re:fuelSM by Aloft, a convenient 24- hour deli option for those on the go; as well as two modern meeting spaces supported by an ‘In-Touch’ business area. Fast and free Wi-Fi will be available throughout the property.

Aloft Mauritius Port Louis will complement Marriott International’s existing portfolio in Mauritius, comprising of three operating hotels under the St. Regis, Le Meridien and Westin brands and one hotel currently under development under the Sheraton brand.

About Aloft Hotels

With more than 100 hotels now open in 19 countries around the world, the Aloft brand (www.AloftHotels.com) delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at http://Members.Marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.AloftHotels.com and follow along on Facebook, Twitter, and Instagram.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) (www.Marriott.com) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.Marriott.com, and for the latest company news, visit www.MarriottNewsCenter.com and @MarriottIntl.

Contact:
Anjali Mehra
Anjali.Mehra@StarwoodHotels.com
+971 565396555

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.