Acquisitions & Hotel Openings

Red Roof® Completes Renovation at Indianapolis South Property

INDIANAPOLIS, IN. March 27, 2017 - Red Roof®, the leader in economy lodging, announces the completion of an intensive renovation at its Indianapolis South property, located at 5221 Victory Drive, Indianapolis, Indiana.

This 107-room property renovation was completed in December 2016. The renovation incorporated several NextGen® design elements, including wood-like floors, large flat screen televisions with HD Channels, contemporary furniture, and upgraded bathrooms with granite counters. New and modern designed duvet covers and draperies were added to the renovated rooms, along with additional electrical outlets for guests checking in with multiple devices and electronics. Guests will also be greeted with a newly-renovated and contemporary lobby featuring a stone accent wall.

Red Roof Inn Indianapolis South is located only 8 miles from the beautiful downtown city of Indianapolis. The city is bustling with shopping, sporting events and museums. Just miles away, guests can visit the Indianapolis Zoo or explore the White River State Park. For sports enthusiasts, Lucas Oil Stadium, Bankers Life Fieldhouse, and Victory Field are all located within 7 miles of the inn.

The Indianapolis South property participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members will be the first to learn about Red Roof’s best deals; they will receive 48 hours advance notice of promotions and exclusive offers available at Red Roof, in addition to complimentary bottled water each day of their stay. Travelers may visit redroof.com and sign-up to become a member.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.