Acquisitions & Hotel Openings

Red Roof® Completes Renovation at Indianapolis South Property

INDIANAPOLIS, IN. March 27, 2017 - Red Roof®, the leader in economy lodging, announces the completion of an intensive renovation at its Indianapolis South property, located at 5221 Victory Drive, Indianapolis, Indiana.

This 107-room property renovation was completed in December 2016. The renovation incorporated several NextGen® design elements, including wood-like floors, large flat screen televisions with HD Channels, contemporary furniture, and upgraded bathrooms with granite counters. New and modern designed duvet covers and draperies were added to the renovated rooms, along with additional electrical outlets for guests checking in with multiple devices and electronics. Guests will also be greeted with a newly-renovated and contemporary lobby featuring a stone accent wall.

Red Roof Inn Indianapolis South is located only 8 miles from the beautiful downtown city of Indianapolis. The city is bustling with shopping, sporting events and museums. Just miles away, guests can visit the Indianapolis Zoo or explore the White River State Park. For sports enthusiasts, Lucas Oil Stadium, Bankers Life Fieldhouse, and Victory Field are all located within 7 miles of the inn.

The Indianapolis South property participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members will be the first to learn about Red Roof’s best deals; they will receive 48 hours advance notice of promotions and exclusive offers available at Red Roof, in addition to complimentary bottled water each day of their stay. Travelers may visit redroof.com and sign-up to become a member.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.