Acquisitions & Hotel Openings

Red Roof® Completes Renovation at Indianapolis South Property

INDIANAPOLIS, IN. March 27, 2017 - Red Roof®, the leader in economy lodging, announces the completion of an intensive renovation at its Indianapolis South property, located at 5221 Victory Drive, Indianapolis, Indiana.

This 107-room property renovation was completed in December 2016. The renovation incorporated several NextGen® design elements, including wood-like floors, large flat screen televisions with HD Channels, contemporary furniture, and upgraded bathrooms with granite counters. New and modern designed duvet covers and draperies were added to the renovated rooms, along with additional electrical outlets for guests checking in with multiple devices and electronics. Guests will also be greeted with a newly-renovated and contemporary lobby featuring a stone accent wall.

Red Roof Inn Indianapolis South is located only 8 miles from the beautiful downtown city of Indianapolis. The city is bustling with shopping, sporting events and museums. Just miles away, guests can visit the Indianapolis Zoo or explore the White River State Park. For sports enthusiasts, Lucas Oil Stadium, Bankers Life Fieldhouse, and Victory Field are all located within 7 miles of the inn.

The Indianapolis South property participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members will be the first to learn about Red Roof’s best deals; they will receive 48 hours advance notice of promotions and exclusive offers available at Red Roof, in addition to complimentary bottled water each day of their stay. Travelers may visit redroof.com and sign-up to become a member.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.