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Acquisitions & Hotel Openings

Red Roof® Completes Renovation at Indianapolis South Property

INDIANAPOLIS, IN. March 27, 2017 - Red Roof®, the leader in economy lodging, announces the completion of an intensive renovation at its Indianapolis South property, located at 5221 Victory Drive, Indianapolis, Indiana.

This 107-room property renovation was completed in December 2016. The renovation incorporated several NextGen® design elements, including wood-like floors, large flat screen televisions with HD Channels, contemporary furniture, and upgraded bathrooms with granite counters. New and modern designed duvet covers and draperies were added to the renovated rooms, along with additional electrical outlets for guests checking in with multiple devices and electronics. Guests will also be greeted with a newly-renovated and contemporary lobby featuring a stone accent wall.

Red Roof Inn Indianapolis South is located only 8 miles from the beautiful downtown city of Indianapolis. The city is bustling with shopping, sporting events and museums. Just miles away, guests can visit the Indianapolis Zoo or explore the White River State Park. For sports enthusiasts, Lucas Oil Stadium, Bankers Life Fieldhouse, and Victory Field are all located within 7 miles of the inn.

The Indianapolis South property participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members will be the first to learn about Red Roof’s best deals; they will receive 48 hours advance notice of promotions and exclusive offers available at Red Roof, in addition to complimentary bottled water each day of their stay. Travelers may visit redroof.com and sign-up to become a member.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.