Business & Finance

Cheryl Andrews Marketing Communications Adds Cayo Espanto, Belize to Client Portfolio

CORAL GABLES, FL. March 23, 2017 - Cheryl Andrews Marketing Communications (CAMC) announces continued success with the recent addition of Cayo Espanto, a luxury private island located three miles off the coast of Belize, to its growing list of travel and hospitality clients. CAMC was the agency of record for Cayo Espanto from 2001 to 2010 and again retained on March 1, 2017, to manage the private island¡¯s communication and social media strategy in North America, elevating brand awareness in key target niche markets.

¡°We recognized the shift in consumer behavior and had to adjust our messaging to attract new visitors and remain resort-of-choice for return guests, noted General Manager, David Benzaquen. ¡°Having worked with the agency in past and benefitted from their high-value deliverables, we are delighted to be able to renew our partnership with CAMC as we work to strengthen brand awareness in the competitive travel market space.

CAMC will focus its efforts on connecting the luxury resort with growing number of social media influencers and key digital platforms throughout the U.S. and Canada as well as traditional print and broadcast outlets. The agency¡¯s dedicated social media division will spearhead a campaign within specific target markets to reach affluent lifestyle and consumer travel media outlets.

¡°It¡¯s a pleasure to be selected as the marketing partner for Cayo Espanto and are thrilled to have them back onboard,¡± said CAMC President and Founder Cheryl Andrews. ¡°We look forward to helping the resort position its standout qualities top-of-mind with media partners and travelers throughout the US and Canada.¡±

About Cayo Espanto, Belize

Cayo Espanto is situated in the calm waters of the Western Caribbean, off the coast of Ambergris Caye, Belize. Located three miles from the San Pedro Airport, the island features seven villas that offer world-class service with a staff to guest ratio of two-to-one; while at the same time embodying the fantasy of seclusion on a beautiful deserted island. Guests can fly fish right outside their door, opt for scuba diving or snorkeling excursions just 20 minutes away at the second largest barrier reef in the world or enjoy a lavish picnic on a nearby deserted beach. For more information, please visit www.aprivateisland.com.

About Cheryl Andrews Marketing

Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Floridian and Latin American clients for more than 30 years. The company has built a solid reputation for results-driven service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for its resort and destination clients. Influencers turn to the CAMC team as leading experts in the field. Follow CAMC at https://twitter.com/CAMC_PR, like us on Facebook at https://www.facebook.com/CherylAndrewsMarketing and visit www.cam-pr.com for more information.

Media Contact:
Cassandra Martino / Jennifer Johnson
Cheryl Andrews Marketing Communications
cassandra@cam-pr.com / jennifer@cam©pr.com
305-444-4033

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.