Cheryl Andrews Marketing Communications Adds Cayo Espanto, Belize to Client Portfolio
CORAL GABLES, FL. March 23, 2017 - Cheryl Andrews Marketing Communications (CAMC) announces continued success with the recent addition of Cayo Espanto, a luxury private island located three miles off the coast of Belize, to its growing list of travel and hospitality clients. CAMC was the agency of record for Cayo Espanto from 2001 to 2010 and again retained on March 1, 2017, to manage the private island¡¯s communication and social media strategy in North America, elevating brand awareness in key target niche markets.
¡°We recognized the shift in consumer behavior and had to adjust our messaging to attract new visitors and remain resort-of-choice for return guests, noted General Manager, David Benzaquen. ¡°Having worked with the agency in past and benefitted from their high-value deliverables, we are delighted to be able to renew our partnership with CAMC as we work to strengthen brand awareness in the competitive travel market space.
CAMC will focus its efforts on connecting the luxury resort with growing number of social media influencers and key digital platforms throughout the U.S. and Canada as well as traditional print and broadcast outlets. The agency¡¯s dedicated social media division will spearhead a campaign within specific target markets to reach affluent lifestyle and consumer travel media outlets.
¡°It¡¯s a pleasure to be selected as the marketing partner for Cayo Espanto and are thrilled to have them back onboard,¡± said CAMC President and Founder Cheryl Andrews. ¡°We look forward to helping the resort position its standout qualities top-of-mind with media partners and travelers throughout the US and Canada.¡±
About Cayo Espanto, Belize
Cayo Espanto is situated in the calm waters of the Western Caribbean, off the coast of Ambergris Caye, Belize. Located three miles from the San Pedro Airport, the island features seven villas that offer world-class service with a staff to guest ratio of two-to-one; while at the same time embodying the fantasy of seclusion on a beautiful deserted island. Guests can fly fish right outside their door, opt for scuba diving or snorkeling excursions just 20 minutes away at the second largest barrier reef in the world or enjoy a lavish picnic on a nearby deserted beach. For more information, please visit www.aprivateisland.com.
About Cheryl Andrews Marketing
Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Floridian and Latin American clients for more than 30 years. The company has built a solid reputation for results-driven service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for its resort and destination clients. Influencers turn to the CAMC team as leading experts in the field. Follow CAMC at https://twitter.com/CAMC_PR, like us on Facebook at https://www.facebook.com/CherylAndrewsMarketing and visit www.cam-pr.com for more information.
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