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Business & Finance

Cheryl Andrews Marketing Communications Adds Cayo Espanto, Belize to Client Portfolio

CORAL GABLES, FL. March 23, 2017 - Cheryl Andrews Marketing Communications (CAMC) announces continued success with the recent addition of Cayo Espanto, a luxury private island located three miles off the coast of Belize, to its growing list of travel and hospitality clients. CAMC was the agency of record for Cayo Espanto from 2001 to 2010 and again retained on March 1, 2017, to manage the private island¡¯s communication and social media strategy in North America, elevating brand awareness in key target niche markets.

¡°We recognized the shift in consumer behavior and had to adjust our messaging to attract new visitors and remain resort-of-choice for return guests, noted General Manager, David Benzaquen. ¡°Having worked with the agency in past and benefitted from their high-value deliverables, we are delighted to be able to renew our partnership with CAMC as we work to strengthen brand awareness in the competitive travel market space.

CAMC will focus its efforts on connecting the luxury resort with growing number of social media influencers and key digital platforms throughout the U.S. and Canada as well as traditional print and broadcast outlets. The agency¡¯s dedicated social media division will spearhead a campaign within specific target markets to reach affluent lifestyle and consumer travel media outlets.

¡°It¡¯s a pleasure to be selected as the marketing partner for Cayo Espanto and are thrilled to have them back onboard,¡± said CAMC President and Founder Cheryl Andrews. ¡°We look forward to helping the resort position its standout qualities top-of-mind with media partners and travelers throughout the US and Canada.¡±

About Cayo Espanto, Belize

Cayo Espanto is situated in the calm waters of the Western Caribbean, off the coast of Ambergris Caye, Belize. Located three miles from the San Pedro Airport, the island features seven villas that offer world-class service with a staff to guest ratio of two-to-one; while at the same time embodying the fantasy of seclusion on a beautiful deserted island. Guests can fly fish right outside their door, opt for scuba diving or snorkeling excursions just 20 minutes away at the second largest barrier reef in the world or enjoy a lavish picnic on a nearby deserted beach. For more information, please visit www.aprivateisland.com.

About Cheryl Andrews Marketing

Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Floridian and Latin American clients for more than 30 years. The company has built a solid reputation for results-driven service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for its resort and destination clients. Influencers turn to the CAMC team as leading experts in the field. Follow CAMC at https://twitter.com/CAMC_PR, like us on Facebook at https://www.facebook.com/CherylAndrewsMarketing and visit www.cam-pr.com for more information.

Media Contact:
Cassandra Martino / Jennifer Johnson
Cheryl Andrews Marketing Communications
cassandra@cam-pr.com / jennifer@cam©pr.com
305-444-4033

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.