Business & Finance

Cheryl Andrews Marketing Communications Adds Cayo Espanto, Belize to Client Portfolio

CORAL GABLES, FL. March 23, 2017 - Cheryl Andrews Marketing Communications (CAMC) announces continued success with the recent addition of Cayo Espanto, a luxury private island located three miles off the coast of Belize, to its growing list of travel and hospitality clients. CAMC was the agency of record for Cayo Espanto from 2001 to 2010 and again retained on March 1, 2017, to manage the private island¡¯s communication and social media strategy in North America, elevating brand awareness in key target niche markets.

¡°We recognized the shift in consumer behavior and had to adjust our messaging to attract new visitors and remain resort-of-choice for return guests, noted General Manager, David Benzaquen. ¡°Having worked with the agency in past and benefitted from their high-value deliverables, we are delighted to be able to renew our partnership with CAMC as we work to strengthen brand awareness in the competitive travel market space.

CAMC will focus its efforts on connecting the luxury resort with growing number of social media influencers and key digital platforms throughout the U.S. and Canada as well as traditional print and broadcast outlets. The agency¡¯s dedicated social media division will spearhead a campaign within specific target markets to reach affluent lifestyle and consumer travel media outlets.

¡°It¡¯s a pleasure to be selected as the marketing partner for Cayo Espanto and are thrilled to have them back onboard,¡± said CAMC President and Founder Cheryl Andrews. ¡°We look forward to helping the resort position its standout qualities top-of-mind with media partners and travelers throughout the US and Canada.¡±

About Cayo Espanto, Belize

Cayo Espanto is situated in the calm waters of the Western Caribbean, off the coast of Ambergris Caye, Belize. Located three miles from the San Pedro Airport, the island features seven villas that offer world-class service with a staff to guest ratio of two-to-one; while at the same time embodying the fantasy of seclusion on a beautiful deserted island. Guests can fly fish right outside their door, opt for scuba diving or snorkeling excursions just 20 minutes away at the second largest barrier reef in the world or enjoy a lavish picnic on a nearby deserted beach. For more information, please visit www.aprivateisland.com.

About Cheryl Andrews Marketing

Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Floridian and Latin American clients for more than 30 years. The company has built a solid reputation for results-driven service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for its resort and destination clients. Influencers turn to the CAMC team as leading experts in the field. Follow CAMC at https://twitter.com/CAMC_PR, like us on Facebook at https://www.facebook.com/CherylAndrewsMarketing and visit www.cam-pr.com for more information.

Media Contact:
Cassandra Martino / Jennifer Johnson
Cheryl Andrews Marketing Communications
cassandra@cam-pr.com / jennifer@cam©pr.com
305-444-4033

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.