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Business & Finance

Deutsche Hospitality Signs with Muscat National Development and Investment Company to Develop IntercityHotel in Muscat

MUSCAT, OM. March 23, 2017 - Deutsche Hospitality is continuing on its course of expansion. Following the opening of the IntercityHotel Salalah in 2016, an agreement for a second hotel in Oman to be operated under the same brand has now been signed with Muscat National Development and Investment Company (ASAAS). An IntercityHotel will be developed at the heart of the capital city of Muscat by 2020. This is a move which will enable Deutsche Hospitality to strengthen the international presence of the brand, that is celebrating its 30th anniversary this year. The Omani Minister of Tourism, Ahmed Bin Nasser Al Mahrizi, attended the conclusion of the contract for this new project.

The hotel will be a new build which will contain a total of 285 rooms, including 12 suites, set across six floors. Interior design will feature a new look in line with the latest IntercityHotel generation. The hotel¡¯s gastronomic offerings will comprise a restaurant and bar, whilst the conference area will include three events rooms extending over an area of 340 square metres. A gym complete with swimming pool will provide guests with space to relax and escape from the stresses and strains of everyday life.

CEO Puneet Chhatwal commented: ¡°The Middle East is a significant destination, both for leisure tourism and business travellers. It is a part of the world where Deutsche Hospitality is outstandingly well placed. Signing the agreement for the new IntercityHotel means that our portfolio will boast two hotels from this brand in an important growth region. There will also be a further IntercityHotel in Dubai in 2018. Steigenberger Hotels and Resorts are also well represented in the shape of the successful Steigenberger Hotel Business Bay in Dubai with another hotel to be added within the region in Qatar in 2018.¡±

Commenting on this achievement, Khalid Hilal Al Yahmadi, CEO of ASAAS and Chairman of SalamAir, said: ¡°ASAAS is pleased to sign the hotel management agreement with IntercityHotel. ASAAS selects partners strategically after detailed feasibilities and homework as it aims to offer the best hospitality services in Oman. Through this partnership with a German brand, ASAAS is in a position to offer more choices for the European market and assist in the growth of tourism from these countries, a step forward in its commitment to deliver industry leading projects.¡±

About Deutsche Hospitality

Deutsche Hospitality brings together three separate hotel brands ¨C Steigenberger Hotels and Resorts, Jaz in the City und IntercityHotel. The Deutsche Hospitality brand encompasses a total of 128 hotels on three continents, 28 of which are at the development stage. The portfolio includes 58 Steigenberger Hotels and Resorts and 41 IntercityHotels. The first Jaz Hotel opened in Amsterdam in November 2015. www.deutschehospitality.com/en ©¦ www.steigenberger.com/en ©¦ www.intercityhotel.com/en ©¦ www.jaz-hotel.com/en

Contact:
Tessa Blatt
tessa.blatt@deutschehospitality.com
+49 69 66564-464

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.