Business & Finance

Deutsche Hospitality Signs with Muscat National Development and Investment Company to Develop IntercityHotel in Muscat

MUSCAT, OM. March 23, 2017 - Deutsche Hospitality is continuing on its course of expansion. Following the opening of the IntercityHotel Salalah in 2016, an agreement for a second hotel in Oman to be operated under the same brand has now been signed with Muscat National Development and Investment Company (ASAAS). An IntercityHotel will be developed at the heart of the capital city of Muscat by 2020. This is a move which will enable Deutsche Hospitality to strengthen the international presence of the brand, that is celebrating its 30th anniversary this year. The Omani Minister of Tourism, Ahmed Bin Nasser Al Mahrizi, attended the conclusion of the contract for this new project.

The hotel will be a new build which will contain a total of 285 rooms, including 12 suites, set across six floors. Interior design will feature a new look in line with the latest IntercityHotel generation. The hotel¡¯s gastronomic offerings will comprise a restaurant and bar, whilst the conference area will include three events rooms extending over an area of 340 square metres. A gym complete with swimming pool will provide guests with space to relax and escape from the stresses and strains of everyday life.

CEO Puneet Chhatwal commented: ¡°The Middle East is a significant destination, both for leisure tourism and business travellers. It is a part of the world where Deutsche Hospitality is outstandingly well placed. Signing the agreement for the new IntercityHotel means that our portfolio will boast two hotels from this brand in an important growth region. There will also be a further IntercityHotel in Dubai in 2018. Steigenberger Hotels and Resorts are also well represented in the shape of the successful Steigenberger Hotel Business Bay in Dubai with another hotel to be added within the region in Qatar in 2018.¡±

Commenting on this achievement, Khalid Hilal Al Yahmadi, CEO of ASAAS and Chairman of SalamAir, said: ¡°ASAAS is pleased to sign the hotel management agreement with IntercityHotel. ASAAS selects partners strategically after detailed feasibilities and homework as it aims to offer the best hospitality services in Oman. Through this partnership with a German brand, ASAAS is in a position to offer more choices for the European market and assist in the growth of tourism from these countries, a step forward in its commitment to deliver industry leading projects.¡±

About Deutsche Hospitality

Deutsche Hospitality brings together three separate hotel brands ¨C Steigenberger Hotels and Resorts, Jaz in the City und IntercityHotel. The Deutsche Hospitality brand encompasses a total of 128 hotels on three continents, 28 of which are at the development stage. The portfolio includes 58 Steigenberger Hotels and Resorts and 41 IntercityHotels. The first Jaz Hotel opened in Amsterdam in November 2015. www.deutschehospitality.com/en ©¦ www.steigenberger.com/en ©¦ www.intercityhotel.com/en ©¦ www.jaz-hotel.com/en

Contact:
Tessa Blatt
tessa.blatt@deutschehospitality.com
+49 69 66564-464

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Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.